Generate a BrandScript, tagline, and trueline from positioning data.
npx skills add https://github.com/meytalp-dev/ort-training --skill brand-messaging
Please help me install this Agent Skill. Skill: brand-messaging Source: https://github.com/meytalp-dev/ort-training/tree/main/.claude/skills/brand-messaging Command: npx skills add https://github.com/meytalp-dev/ort-training --skill brand-messaging
This Skill helps teams craft clear, customer-centric brand messaging using the StoryBrand BrandScript framework to produce a complete messaging package (BrandScript, tagline, and trueline). It guides users to ensure positioning is at least draft and to load references, with built-in anti-slop checks and a structured plan for brand brief updates.
Provide your positioning data and brand brief, and I will generate a complete BrandScript, tagline, and trueline.
High-intent search queries and answers about installing and using this skill.
A StoryBrand BrandScript requires your draft positioning data and brand brief as inputs. The framework then generates the seven BrandScript elements, a tagline, and a trueline to structure your customer-centric messaging.
A trueline applies Neumeier's framework to distill your brand's core promise into a single statement. While a tagline captures audience attention, the trueline crystallizes exact positioning data to anchor the BrandScript.
You do not need finalized positioning, but it must be at least in draft form. Accurate draft positioning data is required to effectively generate the seven-element BrandScript, elevator pitch, and tagline.
Create an elevator pitch for rebrands or campaigns by loading your draft positioning data and brand brief references. The process validates your seven BrandScript elements with anti-slop checks to produce clear messaging.
A key limitation is that the StoryBrand framework requires accurate, at least draft-stage positioning data to function. Without proper positioning inputs and references, the anti-slop checks cannot validate the seven BrandScript elements effectively.
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