positioning-angles

What problem does it solve?

This skill helps marketing teams identify and articulate a differentiated market position using eight proven frameworks, turning ambiguity into clear, actionable messaging.

Core Features & Use Cases

• Eight positioning frameworks to structure analysis and messaging.
• Guidance for choosing a primary angle (Contrarian, Transformation, Enemy, Speed, or Specificity) and aligning it with market stage.
• Quick-start templates and real-world use cases to accelerate go-to-market planning.
• Useful for marketing strategy development, brand differentiation, and competitive messaging.

Quick Start

Create a positioning brief for a SaaS product targeting mid-market teams, applying the eight frameworks to generate a primary angle and supporting messaging.