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brand-pulse

Monitor brand mentions and sentiment across Google Search and Google News via SerpApi.

Updated Feb 25, 2026
Search Tags:#sentiment analysis#competitor analysis#search visibility#brand monitoring#reputation management#google news
One-click install
npx skills add https://github.com/created-by-forge/synchrony-social --skill brand-pulse
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: brand-pulse
Source: https://github.com/created-by-forge/synchrony-social/tree/main/.claude/skills/brand-pulse
Command: npx skills add https://github.com/created-by-forge/synchrony-social --skill brand-pulse

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill addresses the challenge of staying informed about a brand's public perception and visibility across search engines and news outlets, enabling proactive reputation management and content strategy.

Core Features & Use Cases

  • Brand Mention Monitoring: Tracks mentions of a specified brand across Google Search and Google News.
  • Sentiment Analysis: Identifies positive, neutral, and negative sentiment signals from headlines and snippets.
  • Competitive Analysis: Compares brand visibility against key competitors.
  • Use Case: A marketing manager can use this skill to get a weekly digest of what's being said about their brand online, identify emerging trends, and understand how they stack up against competitors, informing their social media content and PR strategy.

Quick Start

Check the brand pulse for "Synchrony" in Google News and search results.

Frequently Asked Questions about brand-pulse

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I monitor brand mentions and sentiment across Google Search and Google News?▼

This Skill monitors brand mentions by tracking specified brand names across Google Search and Google News, analyzing headlines and snippets to identify positive, neutral, and negative sentiment signals for strategic reputation management.

What is the best way to compare search visibility against competitors?▼

The competitive analysis feature evaluates your brand's presence in search results and news cycles relative to key competitors, providing strategic insights to inform your PR and content strategy.

Do I need a SerpApi key to track brand reputation online?▼

Yes, tracking brand reputation requires functional SerpApi access via an /api/serp proxy with the SERPAPI_KEY environment variable configured to query Google Search and Google News data.

Can I use this for weekly news cycle analysis and emerging trend identification?▼

Yes, you can use this for weekly news cycle analysis and emerging trend identification by tracking brand mentions over time, allowing marketing managers to get a digest of online public perception.

What are the limitations of using Google News snippets for sentiment analysis?▼

Using Google News snippets for sentiment analysis limits the context to brief headlines and search result previews, meaning the extracted sentiment signals are derived from condensed text rather than full articles.

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