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brand-pulse

Monitor brand visibility and sentiment across Google search and news results.

Updated Feb 25, 2026
Search Tags:#competitive-intelligence#search-visibility#brand-mentions#brand-monitoring#google-news#serp-api#brand-sentiment
One-click install
npx skills add https://github.com/mgivot/synchrony-social --skill brand-pulse-mgivot
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: brand-pulse
Source: https://github.com/mgivot/synchrony-social/tree/main/.claude/skills/brand-pulse
Command: npx skills add https://github.com/mgivot/synchrony-social --skill brand-pulse-mgivot

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Monitors brand visibility and sentiment across search results and news coverage, helping teams quickly identify shifts in brand perception.

Core Features & Use Cases

  • News pulse monitoring: Track brand mentions in Google News and summarize recency and sentiment.
  • Search visibility checks: Assess top organic results, knowledge panel presence, and related queries for brand terms.
  • Competitive landscape: Compare brand visibility against listed competitors across news and search.
  • Actionable outputs: Produce concise briefs for social strategy and content opportunities.

Quick Start

Run a brand-pulse scan for a brand (e.g., 'Synchrony') to surface recent news, search results, and sentiment signals.

Frequently Asked Questions about brand-pulse

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I track brand mentions and sentiment across search results and news?▼

Brand visibility monitoring surfaces top organic results, knowledge panel presence, and related queries for your brand terms across search engines to help you assess your overall search footprint.

Can I compare my brand visibility against competitors in Google News?▼

Comparing brand visibility against competitors involves scanning search and news engines to measure competitive presence, evaluate media coverage, and identify gaps in your market positioning.

Do I need a SERPAPI_KEY to monitor search visibility?▼

Yes, a SERPAPI_KEY environment variable is required to fetch search visibility data, as the system integrates with a SERP proxy to retrieve organic results and news coverage for your brand.

What is the best way to analyze brand sentiment from recent news coverage?▼

The best way to analyze brand sentiment from news coverage is to run a news pulse scan that tracks brand mentions in Google News, summarizes recency, and evaluates sentiment signals to produce actionable briefs.

Does brand monitoring work with both Google and Google News engines?▼

Yes, brand monitoring supports both Google and Google News engines via the SERP API integration, allowing you to assess top organic results and track brand mentions in news coverage simultaneously.

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