What problem does it solve? Marketing teams and AI agents need a single source of truth for how Movistar communicates, ensuring every piece of customer-facing copy follows the brand's formal verbal identity rules instead of relying on subjective judgment. ## Core Features & Use Cases - 19 Formal Verbal Identity Rules: Binary, checkable rules covering capitalization, inclusive language, punctuation, symbols, product terminology, and tone expressions. - Do's/Don'ts and ON/OFF Brand Examples: Concrete reference examples showing compliant and non-compliant copy for calibration. - Multi-Agent Integration: Loaded by Strategist, Planner, Creative Copywriter, and Art Director agents, with a structured formal_rules_check output field documenting verified rules and violations. - Use Case: A copywriter drafts a campaign headline for a new fiber plan; the Creative Copywriter agent checks it against all 19 rules (e.g., "300Mb" formatting, no period in headlines, second-person singular address) and logs violations with corrections. ## Quick Start Review this campaign copy against the Movistar brand voice rules and list any formal rule violations with suggested corrections.
