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campaign-plan

Generates marketing campaign briefs with objectives, audiences, channels, and content calendars.

23.4k|2.8k|Updated Jan 23, 2026
Search Tags:#planning#marketing#strategy#content calendar#campaign#brief
One-click install
npx skills add https://github.com/anthropics/knowledge-work-plugins --skill campaign-plan
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: campaign-plan
Source: https://github.com/anthropics/knowledge-work-plugins/tree/main/marketing/skills/campaign-plan
Command: npx skills add https://github.com/anthropics/knowledge-work-plugins --skill campaign-plan

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill automates the creation of detailed marketing campaign briefs, transforming high-level goals into structured, actionable plans with clear objectives, target audiences, messaging, channel strategies, content calendars, and success metrics.

Core Features & Use Cases

  • End-to-End Campaign Planning: Generates a complete campaign brief covering all essential elements from strategy to execution.
  • Structured Output: Provides a week-by-week content calendar, asset lists, and budget allocation suggestions.
  • Use Case: When launching a new product, use this Skill to generate a full marketing campaign plan, including a detailed content calendar for social media, email, and paid ads, ensuring all aspects of the launch are covered.

Quick Start

Use the campaign-plan skill to generate a marketing campaign brief for a new SaaS product launch targeting small businesses.

Frequently Asked Questions about campaign-plan

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a marketing campaign brief for a product launch?▼

To create a marketing campaign brief, define your campaign goals, audience demographics, timelines, and budget. The system generates a structured document covering objectives, key messages, channel strategies, and content calendars for product launches.

What is included in a comprehensive marketing campaign plan?▼

A comprehensive marketing campaign plan includes defined objectives, target audiences, key messages, channel strategies, week-by-week content calendars, asset lists, budget allocation suggestions, and success metrics for executable roadmaps.

Can I generate a content calendar for lead generation and awareness campaigns?▼

Yes, you can generate a content calendar for lead generation and awareness campaigns. Providing detailed inputs on campaign goals and audience allows the system to output structured, week-by-week schedules across social media, email, and paid ads.

What information do I need to provide to build a campaign strategy?▼

You need to provide detailed input on campaign goals, audience demographics, timelines, and budget. This information is required to produce tailored strategic documents and executable marketing roadmaps.

Does this approach support planning for SaaS product launches targeting small businesses?▼

Yes, this approach supports planning for SaaS product launches targeting small businesses. It transforms high-level launch goals into structured plans with clear channel strategies, content calendars, and success metrics.

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