build-competitive-brief

Name: build-competitive-brief
Availability: InStock
Author: OpenAI

Generate a competitive brief with a comparison matrix and battlecard-style outputs.

488|76|Updated Jun 2, 2026

Search Tags:#matrix #sales-enablement #objections #competitor-analysis #battlecard #competitive-brief #public-evidence

Ready to run

npx skills add https://github.com/openai/role-specific-plugins --skill build-competitive-brief

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: build-competitive-brief
Source: https://github.com/openai/role-specific-plugins/tree/main/plugins/sales/skills/build-competitive-brief
Command: npx skills add https://github.com/openai/role-specific-plugins --skill build-competitive-brief

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps sales teams quickly assemble grounded competitive briefs, battlecards, and objection packages from dispersed notes and public evidence, reducing time to prepare strategic collateral for deals.

Core Features & Use Cases

Generate a concise competitive brief with evidence from multiple sources including internal materials and public research.
Build a comparison matrix and identify where the seller can differentiate and where competitors pose the most risk.
Produce battlecard-style objections and talking points for common buyer objections, with recommended responses.

Quick Start

Generate a grounded competitive brief for MyCompany against Competitor Alpha and Competitor Beta using internal and public evidence.

Frequently Asked Questions about build-competitive-brief

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I create a competitive brief using internal notes and public research?▼

To create a competitive brief, you synthesize evidence from internal materials and public research into a structured artifact. This process identifies target markets, generates a comparison matrix, and produces battlecard-style outputs with source citations.

What is a sales battlecard and how does it handle competitor objections?▼

A sales battlecard provides talking points for common buyer objections alongside recommended responses. It is generated by synthesizing evidence against named competitors, allowing sellers to differentiate and strategically address competitor risks.

How do I build a comparison matrix to differentiate my product from competitors?▼

You build a comparison matrix by synthesizing collected sources against named competitors. The matrix output identifies exactly where your product differentiates and highlights where competitors pose the most risk to your sales strategy.

Can I generate a competitive analysis brief using only public evidence?▼

Yes, you can generate a competitive analysis brief using public research. The process collects sources from user-provided materials, internal docs, and public research, enforcing structured outputs with provenance-labeled sections and source citations.

Does the competitive brief output include source citations for the evidence?▼

Yes, the competitive brief output includes source citations. It enforces a structured output with provenance-labeled sections, ensuring that all synthesized evidence from internal materials and public research is properly grounded and cited.

What is the best way to prepare objection packages for sales enablement?▼

The best way to prepare objection packages is to generate a grounded competitive brief. This synthesizes dispersed notes and public evidence into battlecard-style outputs, reducing the time needed to prepare strategic collateral for deals.