What problem does it solve?
This Skill helps teams build platforms that both sell programmatic ad inventory and generate creative assets from buyer briefs, removing the need for manual creative uploads and bridging creative production with media-buy workflows.
Core Features & Use Cases
- Generative + Standard Formats: Define and expose both generative formats (brief-based) and standard IAB formats (images, video, HTML) so buyers can either upload creatives or request generation from a brief.
- Brand Resolution & Validation: Validate buyer brand domains before generating creatives to prevent misuse and ensure compliance; reject briefs with unresolvable brands.
- End-to-end Media Buy Support: Implement get_adcp_capabilities, get_products, create_media_buy, list_creative_formats, sync_creatives, and delivery reporting so the platform can handle programmatic buys and creative lifecycle.
- Compliance & Testing: Optionally register a test controller for deterministic compliance testing and sandbox validation workflows.
Quick Start
Create an AdCP generative seller that registers capabilities, lists generative and standard formats, validates brand domains, and handles brief-based and standard creative syncs.