Ad Context Protocol
Official@adcontextprotocol
An open source specification for the use of MCP for advertising use cases
Agent Skills by Ad Context Protocol
Showing 18 vetted skills indexed across 4 GitHub repositories.
adcontextprotocolbuild-webhook-publisher
Emits RFC 9421-signed webhook notifications with idempotency-key deduplication.
adcontextprotocolbuild-collection-agent
Build an Ad Context Protocol collection management agent with MCP tool handlers.
adcontextprotocoladcp-si
Coordinate AdCP SI session lifecycle events with consent handling and status updates.
adcontextprotocoladcp-brand
Search brand identities, discover licensable rights, and manage rights grants.
adcontextprotocoladcp-governance
Coordinate AdCP campaign governance actions with plan registration and policy validation.
adcontextprotocolcall-adcp-agent
Enforce wire-level invariants for AdCP buyer calls across MCP and A2A tool surfaces.
adcontextprotocolbuild-seller-agent
Implement seller-side AdCP operations with capabilities registration and sandboxed responses.
adcontextprotocolbuild-signals-agent
Discover and activate AdCP audience signals with validated pricing and activation keys.
adcontextprotocolbuild-retail-media-agent
Automate the design and implementation of an AdCP retail media agent with MCP-based tool contracts.
adcontextprotocolbuild-creative-agent
Manage creative assets and build VAST or display serving tags.
adcontextprotocolbuild-generative-seller-agent
Build generative seller platforms that sell ad inventory and generate creatives from buyer briefs.
adcontextprotocolbuild-si-agent
Implement AdCP sponsored intelligence agents with session lifecycle and message handling.
adcontextprotocoladcp
Call and manage AdCP advertising agents over MCP or A2A.
adcontextprotocolbuild-governance-agent
Evaluate media buys against organizational governance policies and content standards.
adcontextprotocolbuild-brand-rights-agent
Manage brand licensing and approve creatives via API-compliant handlers.
adcontextprotocoladcp-creative
Automate ad creative creation, transformation, and preview using the AdCP Creative Protocol.
adcontextprotocoladcp-media-buy
Orchestrate AdCP media buys via MCP tools for campaigns and delivery.
adcontextprotocoladcp-signals
Discover audience signals via natural language and activate them on DSPs or sales agents.
Frequently Asked Questions About Ad Context Protocol
FAQPage SchemaWhat specific advertising tasks does this protocol enable?▼
The protocol enables programmatic media buying, creative asset generation, and inventory management. It facilitates the discovery of audience signals, the enforcement of brand rights licensing, and the validation of campaign governance policies through standardized message handling and session lifecycle coordination.
Which technical personas are the target users for this specification?▼
This specification targets ad-tech engineers, programmatic platform developers, and enterprise architects building seller-side inventory systems or buyer-side campaign management platforms. It is designed for developers integrating advertising logic into distributed systems requiring secure, idempotent communication.
What are the prerequisites for implementing these advertising agents?▼
Implementation requires familiarity with the Ad Context Protocol specification and support for MCP or A2A communication surfaces. Developers must be capable of handling RFC 9421-signed webhooks, managing idempotency-key deduplication, and integrating with existing DSPs or retail media inventory systems.