campaign-copywriting

Start by confirming the campaign direction: target audience, pain point, value proposition, and proof point. Then choose a first line strategy (problem sniffing, whole offer, or AI personalization), keep emails to 50-90 words, and end with a low-effort CTA answerable in five words.

Use AI-generated variables like {{ai_customer_type}}, {{ai_company_mission}}, and {{ai_product_type}} derived from the prospect's website or LinkedIn. Only add them when the prospect's business context changes how your product helps them; otherwise keep copy static and use situation recognition signals.

Send Email 2 on day 3-4 threaded with no subject, Email 3 on day 7-8 as a new thread, and Email 4 on day 11-12 as a redirect or resource offer. Rotate value propositions across save time, make money, and save money, and never reference previous emails.

Skip AI company context when the use case is identical regardless of the prospect's business, such as commodity products or narrow homogeneous targeting. If the personalization would feel forced or removing it changes nothing, rely on static copy with custom research signals instead.

Avoid generic openers like "I hope this email finds you well", weak value props like "We help companies", and high-pressure CTAs like "Let's hop on a call". Also avoid em dashes, the subject line "Curious", and follow-up openers that reference previous emails.