campaign-plan

Generate comprehensive marketing campaign briefs with channel strategies and content calendars.

Updated Aug 27, 2026
One-click install
npx skills add https://github.com/mmahalwy/cooper --skill campaign-plan-mmahalwy
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: campaign-plan
Source: https://github.com/mmahalwy/cooper/tree/main/.agents/skills/campaign-plan
Command: npx skills add https://github.com/mmahalwy/cooper --skill campaign-plan-mmahalwy

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill takes high-level marketing goals and produces a complete, execution-ready campaign brief so teams avoid ambiguity, missed dependencies, and inefficient channel choices.

Core Features & Use Cases

  • Comprehensive Briefs: Generates campaign name suggestions, one-sentence summaries, primary and secondary objectives, and SMART targets.
  • Audience & Messaging: Creates primary and secondary audience profiles, pain points, core messages, supporting messages, and proof points tailored by channel.
  • Channel Strategy & Calendar: Recommends owned/earned/paid channels, content formats, effort and budget guidance, and a week-by-week content calendar with dependencies, asset lists, KPIs, risks, and next steps.
  • Use Cases: Ideal for product launches, lead-generation pushes, awareness campaigns, re-engagement drives, or translating a marketing goal into an actionable plan.

Quick Start

Create a six-week product launch campaign plan for a mid-market SaaS targeting product managers with a $50,000 budget.

Frequently Asked Questions about campaign-plan

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a marketing campaign plan from a high-level goal?▼

Generate a comprehensive campaign brief by defining primary objectives and SMART targets, which then produces audience segments, channel recommendations, and a week-by-week content calendar. This structured output converts high-level goals into an execution-ready marketing plan.

What should a product launch campaign brief include?▼

A campaign brief should include audience profiles, core messages, channel recommendations, a week-by-week content calendar, asset lists, KPI targets, budget allocation guidance, and risk mitigations. These structured components ensure the product launch translates goals into an execution-ready plan.

How do I build a week-by-week content calendar with dependencies and asset lists?▼

Build a content calendar by mapping channel strategies and content formats across a timeline to generate a week-by-week schedule with dependencies and asset lists. This calendar is produced alongside KPI targets and budget allocation guidance for execution-ready planning.

Can I use this campaign planning approach for lead-generation pushes and awareness campaigns?▼

Yes, this campaign planning approach supports lead-generation pushes, awareness campaigns, re-engagement drives, and product launches. It generates audience-aligned messaging, channel strategies, and measurable KPI targets to convert specific marketing objectives into execution-ready plans.

What's the best way to align audience segmentation with channel strategy?▼

To align audience segmentation with channel strategy, define primary and secondary audience profiles with pain points, then generate core messages and proof points tailored for owned, earned, and paid channels. This ensures messaging fits the target segments and channel formats.

What do I need to provide to generate a campaign plan with budget allocation guidance?▼

Provide high-level marketing goals, target audience details, and a specified budget amount to generate a campaign plan with budget allocation guidance. The output includes SMART targets, channel recommendations, and effort guidance aligned with your campaign objectives.