campaign-plan

Generate a full marketing campaign brief with objectives, audience, messaging, and calendar.

704|58|Updated Mar 20, 2026
One-click install
npx skills add https://github.com/openyak/desktop --skill campaign-plan-openyak
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: campaign-plan
Source: https://github.com/openyak/desktop/tree/main/backend/app/data/plugins/marketing/skills/campaign-plan
Command: npx skills add https://github.com/openyak/desktop --skill campaign-plan-openyak

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Campaign planning can be time-consuming and error-prone without a structured framework, leading to misaligned objectives and inconsistent messaging.

Core Features & Use Cases

  • Generate a complete campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics.
  • Adapt plans for product launches, lead-gen campaigns, or awareness pushes, with week-by-week calendars and dependency tracking.
  • Provide a structured plan that can be handed to teams to execute.

Quick Start

Plan a campaign by describing your primary goal to the AI and asking for a full, executable campaign brief.

Frequently Asked Questions about campaign-plan

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a full marketing campaign brief from a single goal?

A marketing campaign brief is generated by describing your primary goal to the AI, which then structures objectives, audience, messaging, channel strategy, and success metrics into a ready-to-execute plan.

What's the best way to plan a multi-channel product launch with a content calendar?

Multi-channel product launch planning is handled by generating a week-by-week content calendar and dependency map, adapting the campaign brief across channels for awareness or lead-gen pushes.

Can I use this for lead generation campaigns or is it only for awareness pushes?

Lead generation campaigns are fully supported alongside product launches and awareness pushes, applying structured sections for messaging, channel strategy, and week-by-week tracking.

How does dependency mapping work when generating a campaign plan?

Dependency mapping structures the campaign timeline by aligning week-by-week content calendars with necessary execution prerequisites, ensuring teams receive a ready-to-execute brief.

What KPIs should I include in a campaign brief for a lead-gen push?

Campaign brief KPIs for a lead-gen push are structured as success metrics within the generated plan, ensuring your objectives align with the channel strategy and content calendar.

Why are my campaign objectives misaligned with my channel strategy?

Campaign objectives become misaligned without a structured framework, but generating a brief with enforced sections connects your goals directly to messaging, channel strategy, and success metrics.