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Channel Playbook -- Movistar+

Validates Movistar+ advertising creatives against editorial principles, format specs, and automated rejection rules.

1|Updated Jun 29, 2026
Search Tags:#crm#frequency capping#movistar+#channel playbook#ad validation#audiovisual advertising#campaign guidelines
One-click install
npx skills add https://github.com/Superreal-io/maia-campaign-skills --skill channel-playbook-movistar-superreal-io
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: Channel Playbook -- Movistar+
Source: https://github.com/Superreal-io/maia-campaign-skills/tree/main/channel-playbook-movistarplus
Command: npx skills add https://github.com/Superreal-io/maia-campaign-skills --skill channel-playbook-movistar-superreal-io

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Marketing teams risk degrading the Movistar+ platform by treating it as generic ad inventory, saturating customers with intrusive or off-context messages. This playbook gives campaign agents a single source of truth for using Movistar+ as a premium audiovisual CRM channel without damaging brand perception or user experience. ## Core Features & Use Cases - Format-specific guidance: Defines role, suitable use cases, operational rules, and pressure levels for Banner, Preroll, First Impression, and linear TV spots. - Automated validation rules: Provides 12 coded rules (M+01 to M+12) with RECHAZO, CORRECCION, and ALERTA outcomes for reviewing creative pieces. - Editorial principles and checklist: Enforces eight editorial principles plus a quick checklist covering frequency caps, segmentation tone, and format proportionality. - Use Case: A creative copywriter drafts a preroll for a football campaign; the agent checks it against the preroll specs (6-15 seconds, high relevance, max two impressions per week) and the validation rules before approval. ## Quick Start Review my Movistar+ preroll script for the football campaign against the channel playbook and tell me if it passes the validation rules.

Frequently Asked Questions about Channel Playbook -- Movistar+

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I validate a Movistar+ advertising creative before launch?▼

Check the piece against the twelve validation rules M+01 through M+12, which classify issues as RECHAZO, CORRECCION, or ALERTA. Then run the quick checklist covering value in leisure context, format proportionality, frequency caps, and audiovisual quality.

What ad formats does the Movistar+ channel playbook cover?▼

The playbook covers four formats: interface banners, preroll before on-demand content, First Impression at decoder startup, and linear TV advertising. Each format has defined roles, suitable use cases, operational rules, and recommended pressure levels.

When should I use First Impression format on Movistar+?▼

Reserve First Impression for major brand campaigns, strategic launches, and highly personalized benefits, limited to one or two activations per month. Rule M+09 rejects its use for minor tactical campaigns because it degrades platform perception.

What are the preroll duration limits for Movistar+ campaigns?▼

Prerolls should run 6-10 seconds, with a maximum of 15 seconds when the message justifies it. Rule M+08 triggers an alert if a preroll exceeds 15 seconds without explicit editorial justification.

Why would a Movistar+ banner be rejected by the validation rules?▼

A banner is rejected if it contains more than one main idea (M+01), more than one primary CTA (M+04), or expresses segmentation invasively (M+07). Rule M+10 requires correction when it exceeds one headline, one benefit, and one CTA.

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