What problem does it solve?
Churn is a critical growth risk for SaaS products. This skill provides a comprehensive framework to reduce both voluntary churn (customer cancellations) and involuntary churn (failed payments) by designing robust cancel flows, proactive retention mechanisms, and a modern dunning strategy.
Core Features & Use Cases
- Build cancel flows that start with a simple exit survey and pair it with dynamic save offers mapped to common reasons (price, engagement, missing features, or technical issues).
- Implement health score and segmentation to trigger proactive interventions before customers decide to leave.
- Set up a complete involuntary churn program (pre-dunning, smart retries, grace period, and post-cancel win-back sequences) and coordinate with analytics.
- Enable post-cancel win-back, reactivation paths, and measurement of save/rehabilitation effectiveness.
Quick Start
Implement the basic cancel flow with a short exit survey and one save offer, then run a pilot to measure impact.