What problem does it solve?
Help SaaS teams reduce voluntary and involuntary subscription churn by designing cancel flows, targeted save offers, exit surveys, proactive retention triggers, and payment recovery (dunning) sequences so revenue and user lifetime are preserved.
Core Features & Use Cases
- Cancel flow design: Exit survey templates, reason-to-offer mapping, UI patterns, and confirmation/post-cancel experiences to maximize save rates.
- Dynamic save offers: Discount ladders, pause options, downgrades, and high-value outreach rules tailored to cancel reasons and customer segments.
- Involuntary churn recovery: Smart retry schedules, card-updater guidance, and a four-step dunning email playbook with provider-specific setup (Stripe, Chargebee, Paddle, Recurly).
- Proactive retention & measurement: Health-score signals, cohort segmentation, A/B test ideas for cancel flows, and metrics to track save rates and dunning recovery.
- Use case: A SaaS product implements an exit survey that surfaces "too expensive" and presents a 25% off 3-month discount, while simultaneously enabling Stripe Smart Retries and a 4-email dunning sequence to recover failed payments.
Quick Start
Use the churn-prevention skill to design a cancel flow with an exit survey, map offers to reasons, and outline a 4-step dunning email + retry schedule for your billing provider.
