What problem does it solve?
This Skill helps subscription businesses reduce both voluntary churn (users choosing to cancel) and involuntary churn (failed payments) by designing cancel flows, targeted save offers, exit surveys, proactive retention triggers, and robust dunning strategies to recover revenue and preserve customer relationships.
Core Features & Use Cases
- Cancel flow design: Step-by-step frameworks for trigger → exit survey → dynamic save offer → confirmation → post-cancel experience that respect regulatory and UX constraints.
- Exit survey & offer mapping: Pair common cancellation reasons with tailored saves (discounts, pauses, downgrades, feature trials, or personal outreach) and A/B test recommendations.
- Involuntary churn recovery (dunning): Pre-dunning card-expiry notices, smart retry schedules, escalating dunning email templates, grace period handling, and provider-specific setup (Stripe, Chargebee, Paddle).
- Proactive retention & health scoring: Signals (login, feature usage, support activity), a 0–100 health score model, risk tiers, and recommended interventions per tier.
- Measurement & experiments: Key metrics, cohort analysis, and cancel-flow A/B test designs to evaluate save rates and long-term LTV impact.
- Use case: A mid-market SaaS with 2,000 customers implements an exit survey + dynamic offer and Stripe smart retries to recover involuntary churn and improve save rates while retaining regulatory-compliant cancellation behavior.
Quick Start
Design a cancel flow that asks one exit question, shows a targeted save offer, and configures a 4-step dunning email plus smart retry logic for your Stripe subscriptions.
