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click-to-convert-audit

Audits landing pages for Google Ads conversion readiness and generates prioritized fix briefs.

Updated Aug 5, 2026
Search Tags:#landing page#google ads#cro#ppc#message match#quality score#conversion audit
One-click install
npx skills add https://github.com/amirbiron/claude-skills --skill click-to-convert-audit-amirbiron
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: click-to-convert-audit
Source: https://github.com/amirbiron/claude-skills/tree/main/skills/click-to-convert-audit
Command: npx skills add https://github.com/amirbiron/claude-skills --skill click-to-convert-audit-amirbiron

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Marketers and founders running paid search often cannot tell whether a landing page is ready to receive ad traffic, and generic CRO feedback misses the post-click factors that drain ad spend. This Skill audits a landing page against Google Ads conversion criteria and returns both a human-readable verdict and an agent-ready change brief. ## Core Features & Use Cases - Caps-first gating: Detects hard-stop failures (broken CTA, missing HTTPS, deceptive elements) that override any positive verdict before scoring begins. - Two audit tiers: Tier 1 runs a full page read from a URL alone; Tier 2 adds scent analysis when ad copy, keywords, or campaign context are provided. - Confidence labeling: Every finding is marked CONFIRMED, INFERRED, or UNVERIFIABLE so the audit never overstates what can be observed from a fetched page. - Dual output: Produces a skimmable OK/FIX/STOP/VERIFY scorecard plus a Cursor or Claude Code change brief with a strict do-not-touch boundary for tracking and form wiring. - Use Case: A founder pastes a landing page URL and asks "will this convert?" — the Skill runs the five-second clarity test, trust and friction checks, runs the free PageSpeed API for mobile speed, and returns a verdict with prioritized fixes. ## Quick Start Audit this landing page for Google Ads conversion readiness: https://example.com/lp — here are my ad headlines and keywords.

Frequently Asked Questions about click-to-convert-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit a landing page for Google Ads conversion?▼

Provide the landing page URL and the audit runs a caps-first check for hard-stop failures, then scores five-second clarity, trust and proof, friction, and copy. Adding your ad headlines and keywords enables the Tier 2 scent analysis for message match.

What is message match or scent in landing page audits?▼

Scent is the continuity between your ad's promise and what the landing page delivers. The audit evaluates intent promise, lexical recognition, and visual register to confirm the page obviously delivers what the ad promised and feels like the same sender.

Can the audit check my Google Ads Quality Score or conversion tracking?▼

No. The audit has no access to your Google Ads account and cannot read Quality Score or verify live conversion tracking. Such items are labeled UNVERIFIABLE and listed as pre-flight checks you must confirm before spending.

Does the landing page audit work without ad copy or keywords?▼

Yes, a URL alone triggers the Tier 1 audit covering page clarity, trust, friction, and copy. Without ad context the scent analysis is skipped and the result notes that ceiling explicitly.

What output formats does the landing page audit produce?▼

It always produces two outputs: a human-readable scorecard with an OK/FIX/STOP/VERIFY status table, and a Cursor or Claude Code change brief with per-fix instructions, acceptance checks, and a do-not-touch boundary for tracking and form wiring.

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