Provide CMO-level strategic marketing guidance for scaling companies.
npx skills add https://github.com/jmigrala/priceyourfence --skill cmo-advisor-jmigrala
Please help me install this Agent Skill. Skill: cmo-advisor Source: https://github.com/jmigrala/priceyourfence/tree/main/.agents/skills/cmo-advisor Command: npx skills add https://github.com/jmigrala/priceyourfence --skill cmo-advisor-jmigrala
Marketing leadership for scaling companies often struggles with aligning brand strategy, growth models, budget allocation, and organizational design to achieve measurable ROI. This Skill provides a structured, CMO-level playbook to orchestrate brand positioning, growth motion choices, and team architecture for scale.
Brand & Positioning: Define category, build messaging architecture, and maintain competitive differentiation to win in growth markets.
Growth Modeling: Design and operate PLG, SLG, CLG, or hybrid growth engines, and determine the optimal channel mix for growth.
Budget & Org Design: Allocate budgets backward from revenue targets and structure teams to match growth models, with board-level reporting frameworks.
Use Case: When a scale-up needs to unify ICP, messaging, and GTM motion to accelerate revenue growth and reduce CAC/LTV gaps.
Describe your current GTM context and I will propose a 3-phase marketing leadership plan.
High-intent search queries and answers about installing and using this skill.
To reduce CAC and LTV gaps, you align brand strategy and growth models by unifying your ICP, messaging architecture, and GTM motion. This structured approach orchestrates positioning and channel mix to accelerate revenue growth and improve ROI.
The best way to allocate marketing budgets backward from revenue targets is to structure spending to match your chosen growth model—PLG, SLG, CLG, or hybrid. This approach ensures team architecture and board-level reporting frameworks align directly with revenue goals.
To design a hybrid growth engine for a scaling company, you determine the optimal channel mix across PLG, SLG, and CLG motions. This involves defining your category positioning and structuring team architecture to support multiple concurrent growth models.
Yes, this marketing leadership guidance works for both PLG and sales-led growth models. It provides a structured playbook to design and operate PLG, SLG, CLG, and hybrid growth engines, determining the optimal channel mix for your specific scaling context.
You need to restructure your marketing org design for scale when aligning team architecture with your growth model becomes critical. This ensures your organizational structure supports budget allocation backward from revenue targets and maintains competitive differentiation in growth markets.
wtahGenerate prioritized action items with unique IDs from specification gaps.
Fantasia1999Design brand positioning, growth models, budgets, and marketing team structures.
vibbsCalculates CAC, LTV, and NRR to validate SaaS pricing models and forecast financial health.
slgoodrichDefine product positioning and differentiation using April Dunford's framework.
