skills.rest
alirezarezvani
alirezarezvaniCOMMUNITY
Explore all skills by this author →
Website𝕏@RezaRezvaniBlnGitHub

cmo-review

Reviews marketing positioning, ICP, channel mix, and CAC payback through six CMO forcing questions.

25.3k|3.6k|Updated Oct 19, 2025
Search Tags:#positioning#go-to-market#marketing review#icp#CAC payback#cmo#channel mix
One-click install
npx skills add https://github.com/alirezarezvani/claude-skills --skill cmo-review
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: cmo-review
Source: https://github.com/alirezarezvani/claude-skills/tree/main/c-level-agents/skills/cmo-review
Command: npx skills add https://github.com/alirezarezvani/claude-skills --skill cmo-review

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Marketing plans often launch with vague positioning, untested ICP assumptions, and channels with unproven CAC economics. This Skill pressure-tests a marketing plan before budget is committed, catching weak positioning and unsustainable channel economics early.

Core Features & Use Cases

  • Six Forcing Questions: Interrogates ICP specificity, jobs-to-be-done, one-sentence positioning, distribution channel, CAC payback per channel, and brand defensibility.
  • Quantitative Modeling: Runs marketing budget and growth simulation scripts to ground the review in numbers rather than opinion.
  • Traffic-Light Verdict: Produces a GREEN/YELLOW/RED decision with three concrete next steps, plus routing to CRO and CPO reviews.
  • Use Case: Before allocating budget to a new channel or launching a campaign, run the review to verify the positioning statement fits in one sentence and each channel's CAC payback is under 18 months.

Quick Start

Ask the assistant to run /cs:cmo-review on your marketing plan to pressure-test its positioning, ICP, and channel economics.

Frequently Asked Questions about cmo-review

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I pressure-test a marketing plan before launch?▼

Run the cmo-review workflow, which asks six forcing questions covering ICP, jobs-to-be-done, positioning statement, distribution channel, CAC payback, and brand defensibility. It then issues a GREEN, YELLOW, or RED verdict with three concrete next steps.

What is a good CAC payback period for a marketing channel?▼

The review flags any channel with payback over 18 months as unsustainable, treating it as a hobby rather than a viable channel. Each channel should report CAC, payback in months, and whether the trend is improving.

How do I write a one-sentence positioning statement?▼

Use the template: For [ICP], who needs [job], we are [category] that [differentiator] unlike [alternative]. If the statement does not fit in one sentence, the positioning is not sharp enough yet.

When should I run a CMO review on marketing strategy?▼

Run it before launching a campaign, changing positioning or category, allocating more than 10% of budget to a new channel, before major PR moments, or when pipeline contribution is declining.

What is the difference between an ICP and a persona?▼

An ICP is a real, named person with a company, title, daily responsibilities, and specific frustrations, while a persona is a generalized composite. If you cannot name one real person, the ICP is not sharp enough to guide positioning.

Related Skills

Explore More Marketing & Sales Skills→
yuyuxinliyuyuxinli
1

saas-economics-efficiency-metrics

Calculate SaaS unit economics and capital efficiency metrics from revenue and cost inputs.

Official
Advanced
TykoDevTykoDev
9

gatekeeper-admiral

Validate cross-pipeline handoffs between design, build, and review stages.

Community
Advanced
kmshihab7878kmshihab7878
6

cmo-advisor

Designs marketing strategy, budget allocation, and hiring plans for scaling companies.

Community
Advanced
Sidub-IncSidub-Inc
2

design-monetization

Design pricing tiers and monetization strategies from scenario and codebase analysis.

Official
Intermediate