What problem does it solve? Building a cold email campaign without a clear strategy leads to generic targeting, weak offers, and low reply rates. This Skill structures the strategy phase by turning discovery interviews, sales call transcripts, and existing materials into a complete campaign foundation. ## Core Features & Use Cases - Discovery & Context Intake: Processes call transcripts (Fathom, Otter), Google Docs, sales recordings, slide decks, competitor research, and existing email copy, then asks targeted interview questions only for missing information. - ICP Development: Produces paste-ready filters for Apollo, LinkedIn Sales Navigator, or Apify, including job titles, industries, company keywords, buying triggers, negative filters, and an AI qualification prompt. - Offer Positioning & Messaging Angles: Applies the "So What?" framework to reach human outcomes, maps implicit objections with counters, and defines three distinct messaging angles (Pain Dagger, Proof Machine, Value Gift) with a tone profile. - Use Case: A founder shares a sales call transcript for their recruiting agency. The Skill extracts the 90-day guarantee, 18-day time-to-fill, and founder's own language, then outputs a full strategy document targeting VP of Engineering roles at Series B-D companies. ## Quick Start Create a cold email strategy for my company using the attached sales call transcript and our website details.
