cold-email

Write B2B cold outreach emails and multi-touch follow-up sequences using proven copywriting frameworks.

Updated May 6, 2026
One-click install
npx skills add https://github.com/UnionStreetAI/unionstreet --skill cold-email-unionstreetai
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: cold-email
Source: https://github.com/UnionStreetAI/unionstreet/tree/main/plugins/gtm/skills/cold-email
Command: npx skills add https://github.com/UnionStreetAI/unionstreet --skill cold-email-unionstreetai

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Cold outreach emails often get ignored because they sound like generic sales templates, leading to low open and reply rates. This Skill helps you write peer-level, personalized cold emails and follow-up sequences grounded in real performance benchmarks. ## Core Features & Use Cases - Cold Email Writing: Generates concise, human-sounding outreach emails using frameworks like PAS, BAB, QVC, and AIDA, with audience-calibrated voice for C-suite, mid-level, or technical recipients. - Subject Line Optimization: Produces short, lowercase, internal-looking subject lines backed by open-rate data, avoiding spam triggers and salesy language. - Follow-Up Sequences: Builds 3-5 touch cadences with angle rotation, timing guidance, and breakup emails that add new value at each step. - Use Case: An SDR needs to email a VP of Marketing about a content analytics platform. The Skill checks for existing product marketing context, writes 2-3 email variations with a low-friction CTA, and provides a follow-up sequence with a breakup email. ## Quick Start Ask the assistant to write a cold email to your target prospect describing who they are, the outcome you want, and your proof point.

Frequently Asked Questions about cold-email

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a cold email that gets replies?▼

Write like a peer, not a vendor: lead with the prospect's world, keep every sentence earning its place, and use one low-friction CTA. Frameworks like Observation-Problem-Proof-Ask or PAS structure the message around their problem rather than your product.

What are the best subject lines for cold emails?▼

Short, boring, internal-looking subject lines win: 2-4 words, lowercase, no punctuation tricks. Examples like "reply rates" or "hiring ops" look like they came from a colleague and bypass promotional filters. Avoid first names, emojis, and urgency words.

How many follow-up emails should I send to a prospect?▼

Send 3-5 total emails with increasing gaps: day 0, 3, 7-8, 14, and 21-28. Each follow-up must add something new such as a different angle, fresh proof, or a useful resource, and the final touch should be a breakup email you honor.

What is a good reply rate for cold email campaigns?▼

Average reply rates are 4-5.8%, good campaigns hit 5-10%, and excellent ones reach 10-15% or higher. Reply rates have declined roughly 15% year over year, so writing craft and targeting precision matter more than volume.

When should I use cold email versus a nurture email sequence?▼

Cold email is for unsolicited outbound outreach to prospects who have not opted in. Automated drip campaigns for leads who downloaded content are lifecycle or nurture emails, which follow different patterns and belong to a separate email-sequence skill.

Why is my cold email getting low open and reply rates?▼

Low open rates usually indicate a subject line problem, while zero replies point to body copy or relevance issues. Common causes include excessive length, sender-focused language, jargon, generic templates, and high-friction asks like 30-minute calls.