commodity-gate

Reviews customer-facing copy against three brand-differentiation checks before publishing.

Updated Jul 29, 2026

Search Tags:#content review #copywriting #brand voice #quality gate #differentiation #marketing copy #pre-publish check

Ready to run

npx skills add https://github.com/chrisschouk/chrisscho-uk-marketing-skills --skill commodity-gate-chrisschouk

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: commodity-gate
Source: https://github.com/chrisschouk/chrisscho-uk-marketing-skills/tree/main/skills/shared/commodity-gate
Command: npx skills add https://github.com/chrisschouk/chrisscho-uk-marketing-skills --skill commodity-gate-chrisschouk

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? AI-generated marketing copy often reads as generic commodity text that any competitor could publish. This Skill catches undifferentiated copy before it reaches customers by scoring drafts against three concrete checks. ## Core Features & Use Cases - Opinion check: Verifies the copy makes a claim a generic competitor could not truthfully make. - Primitive check: Confirms the copy uses a brand-owned, named term rather than generic words like pipeline or dashboard. - Founder voice check (cafe test): Ensures sentences sound like something the founder would say aloud, with first-person specificity. - Use Case: Before sending a cold outreach email to a Brighton cafe owner, run the draft through the gate to get a terse PASS/FAIL verdict per check and a SHIP or rewrite decision. ## Quick Start Review this draft LinkedIn post with the commodity gate and give me a PASS or FAIL verdict on each of the three checks.

Frequently Asked Questions about commodity-gate

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I check if my marketing copy sounds too generic?▼

Run the draft through three checks: whether a competitor could say it without lying, whether it uses a brand-owned named term, and whether the founder could say it aloud in conversation. Any FAIL means rewrite that section before publishing.

What is the cafe test for founder voice in copywriting?▼

The cafe test asks whether the founder could say the sentence aloud in conversation. Passing copy is first-person, specific to a real moment or customer, and avoids generic subjects like "users" or "this product".

When should I run a copy quality check before publishing?▼

Run it before any customer-facing content ships: social posts, cold or warm emails, homepage and pricing pages, ads, video scripts, and lead magnets. Skip it for internal-only work like agent prompts, engineering notes, or SQL queries.

What counts as a brand-owned primitive in marketing copy?▼

A brand-owned primitive is a specific, named, repeatable term unique to the brand, such as a named service like a "15-minute audit". Generic terms like pipeline, dashboard, insights, or automation do not count.

Does this check apply to internal documents or code?▼

No. The gate is designed only for customer-facing copy. Internal artifacts such as agent prompts, engineering notes, and SQL queries are explicitly out of scope and should skip the review.