skills.rest
dobachi
dobachiCOMMUNITY
Explore all skills by this author →
GitHub

competitive-analysis

Compare competitor features, pricing, customers, and positioning with cited sources.

1|Updated Feb 16, 2026
Search Tags:#positioning#web research#market trends#pricing strategy#competitive analysis#SWOT#comparison matrix
One-click install
npx skills add https://github.com/dobachi/claude-skills-marketplace --skill competitive-analysis-dobachi
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitive-analysis
Source: https://github.com/dobachi/claude-skills-marketplace/tree/main/plugins/competitive-analysis/skills/competitive-analysis
Command: npx skills add https://github.com/dobachi/claude-skills-marketplace --skill competitive-analysis-dobachi

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps you reduce guesswork in competitive planning by researching competitors and turning findings into clear, decision-ready comparison outputs.

Core Features & Use Cases

  • Web-researched competitor profiling: gathers information on product/service capabilities, pricing models, target customers, market position, differentiation, weaknesses, and go-to-market strategies.
  • Structured comparison deliverables: produces feature/pricing comparison matrices, strategic group maps, SWOT per competitor, and market-level Five Forces analysis when applicable.
  • Evidence-focused reporting: emphasizes source quality, recency checks, cross-verification, and explicitly flags unverifiable gaps.

Quick Start

Ask the Skill to produce a competitive analysis report with a comparison matrix for the competitors in scope, using recently verified sources.

Frequently Asked Questions about competitive-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a competitive analysis report with a comparison matrix?▼

A competitive analysis report requires web research on competitor features, pricing, and positioning, then structures findings into comparison matrices and SWOT summaries with cited sources. Output is decision-ready for product strategy planning.

What is SWOT analysis used for in competitor research?▼

SWOT analysis in competitor research profiles each rival's strengths, weaknesses, opportunities, and threats to inform market-entry planning. It translates web-researched data on differentiation and go-to-market positioning into strategic implications.

Can I use Five Forces analysis for market-entry positioning decisions?▼

Five Forces analysis applies to market-entry positioning by evaluating competitive rivalry and market structure. The skill generates market-level Five Forces outputs alongside feature and pricing comparison matrices when applicable to your defined competitor sets.

How do I verify sources when researching competitor pricing strategy?▼

Source verification for competitor pricing strategy involves cross-referencing gathered web data and explicitly flagging unverifiable gaps. The skill emphasizes source quality and recency checks to ensure comparison matrices reflect currently accurate market trends.

What's the best way to monitor market trends for ongoing competitive analysis?▼

Ongoing competitive monitoring tracks market trends across defined analysis dimensions and competitor sets. It requires regular web research to update comparison matrices, feature profiles, and strategic group maps with recently verified sources.

What limitations exist when profiling competitors with unverifiable data?▼

When competitor profiling encounters unverifiable data, the analysis explicitly flags those gaps rather than guessing. This ensures SWOT and comparison matrix outputs maintain evidence-backed reliability for investment and positioning decisions.

Related Skills

Explore More Marketing & Sales Skills→
peterbamuhigirepeterbamuhigire
1

target-market

Generate target market sections with personas, segmentation, and CLV/CAC projections.

Community
Advanced
NimbalystNimbalyst
25

competitive-analyst

Research and compare competitor products, features, pricing, and market positioning.

Official
Intermediate
evolution-foundationevolution-foundation
520

mkt-competitive-brief

Generate competitor positioning and messaging comparisons with content gaps and action plans.

Official
Intermediate
GPTtangGPTtang
4

market-research

Conduct market research with source attribution and decision-oriented summaries.

Community
Advanced