competitive-analysis

Builds competitive landscape decks with market positioning, competitor deep-dives, and strategic synthesis.

Updated Sep 17, 2026
One-click install
npx skills add https://github.com/hkw2028/toy-project --skill competitive-analysis-hkw2028
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: competitive-analysis
Source: https://github.com/hkw2028/toy-project/tree/main/.agents/skills/competitive-analysis
Command: npx skills add https://github.com/hkw2028/toy-project --skill competitive-analysis-hkw2028

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Creating a competitive analysis deck requires gathering comparable metrics across companies, choosing the right positioning visualizations, and synthesizing strategic insights — a process that is easy to get wrong without a structured framework. This Skill provides a two-phase workflow (scope and outline approval, then build) that produces consistent, well-sourced competitive landscape presentations. ## Core Features & Use Cases - Structured Analysis Workflow: Nine steps covering industry metrics, market context, industry economics, competitor mapping, positioning visualizations (2×2 matrix, radar, tier diagrams), deep-dives, comparative tables, and moat assessment. - Data Quality Standards: Enforces source hierarchies (10-Ks first), same-fiscal-year comparability, USD conversion, and per-number citations. - Design and Fidelity Rules: Typography, chart, table, and color standards plus strict prompt fidelity for user-specified titles, values, and formats. - Use Case: Ask for a competitive landscape of the payments industry with five named competitors, approve the proposed outline, and receive a 10-20 slide deck with positioning matrices, per-competitor metric tables, and a bull/base/bear scenario synthesis. ## Quick Start Ask the assistant to build a competitive landscape deck comparing your company against named competitors, then approve the proposed outline before the slides are built.

Frequently Asked Questions about competitive-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a competitive landscape deck?

Start by scoping the analysis: define the target company, competitor set, audience depth, and whether investment scenarios are needed. Then approve a proposed slide outline before any slides are built, since the outline is the cheap iteration point for a 10-20 slide deck.

What visualization should I use for market positioning?

Use a 2×2 matrix when two dominant competitive factors matter, a radar chart for multi-factor comparison, a tier diagram for natural strategic groupings, and value chain or ecosystem maps for vertical or platform markets. The references file lists axis pairs by industry.

Does this work in both PowerPoint add-in and chat?

Yes, the workflow is identical in both environments. In the add-in, slides are built directly into the open deck; in chat, a .pptx file is generated or built into an uploaded file.

How are conflicting data sources handled in competitor analysis?

Sources are ranked by reliability: audited 10-Ks and annual reports first, then earnings calls, sell-side research, industry reports, and news last. Metrics must come from the same fiscal year across competitors, with exceptions explicitly flagged.

What are the limitations of this competitive analysis approach?

The deck quality depends on available public data; private company figures rely on sell-side estimates flagged with [E]. The process also requires user input during scoping and outline approval, so it is not a fully autonomous one-shot generation.