competitive-analysis

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51|8|Updated Jan 22, 2026

Search Tags:#positioning #strategy #market research #competitive analysis #battlecards #win-loss analysis

Ready to run

npx skills add https://github.com/liqiongyu/lenny_skills_plus --skill competitive-analysis-liqiongyu

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: competitive-analysis
Source: https://github.com/liqiongyu/lenny_skills_plus/tree/main/skills/competitive-analysis
Command: npx skills add https://github.com/liqiongyu/lenny_skills_plus --skill competitive-analysis-liqiongyu

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you understand your competitive landscape by mapping alternatives, analyzing competitors, and developing strategies to win deals and position your product effectively.

Core Features & Use Cases

Competitive Landscape Mapping: Identifies direct, indirect, and alternative solutions customers consider.
Positioning & Differentiation: Develops clear hypotheses on how to position your product against competitors.
Battlecard Creation: Generates actionable battlecards for sales teams to use in live deals.
Monitoring Plan: Establishes a system to track competitive signals over time.

Quick Start

Use the competitive-analysis skill to create a battlecard for competitor X, given our product is a B2B security tool.

Frequently Asked Questions about competitive-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I build competitive battlecards for my sales team?▼

To build competitive battlecards, map direct and indirect alternatives, formulate positioning hypotheses, and generate actionable artifacts for live deals. This Skill requires detailed product and ICP inputs to produce sales enablement materials.

What is the best way to map a competitive landscape for a B2B product?▼

Mapping a competitive landscape involves identifying direct, indirect, and alternative solutions customers consider. Provide your product details and known competitors to generate a comprehensive view of alternatives and strategic positioning.

How do I create a positioning strategy against known competitors?▼

Create a positioning strategy by analyzing the competitor landscape and formulating differentiation hypotheses. Input your product details and Ideal Customer Profile to receive actionable positioning insights and strategic artifacts.

Can I establish a monitoring plan to track competitive signals over time?▼

Yes, you can establish a monitoring plan to track competitive signals over time. The Skill generates a system to monitor market shifts, supporting strategic decision-making for product management and marketing.

Do I need to provide an Ideal Customer Profile to perform a win-loss analysis?▼

Yes, providing an Ideal Customer Profile, use case, and known competitors is required. Detailed inputs ensure the generated win-loss analysis and competitive alternatives mapping yield actionable insights.

What limitations exist when generating a competitive analysis pack for niche markets?▼

Generating a competitive analysis pack for niche markets requires highly detailed input on product, ICP, and use cases. Without comprehensive competitor data, the differentiation hypotheses and battlecards may lack actionable depth.