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marketing-strategy-pmm

Develop product positioning and go-to-market strategies for product launches.

6|1|Updated Apr 7, 2026
Search Tags:#positioning#gtm#product-marketing#sales-enablement#product-launch#battlecard#icp
One-click install
npx skills add https://github.com/kmshihab7878/claude-code-setup --skill marketing-strategy-pmm-kmshihab7878
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-strategy-pmm
Source: https://github.com/kmshihab7878/claude-code-setup/tree/main/skills/marketing-strategy-pmm
Command: npx skills add https://github.com/kmshihab7878/claude-code-setup --skill marketing-strategy-pmm-kmshihab7878

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Product teams and marketers often lack a clear, validated positioning and go-to-market (GTM) plan, which leads to inconsistent messaging, poor competitive differentiation, and failed launches. This Skill centralizes product marketing best practices into repeatable workflows so teams can define ICPs, craft positioning, prepare battlecards, and execute launches with measurable validation.

Core Features & Use Cases

  • ICP Definition & Validation: Templates and checklists to analyze customers, firmographics, technographics, and psychographics, then validate fit against sales and churn data.
  • Positioning Development: April Dunford–inspired process and ready-to-fill positioning statement and messaging hierarchy for customer interviews and internal alignment.
  • Competitive Intelligence & Battlecards: Tiered competitor mapping, battlecard templates, win/loss tracking, and talk tracks for sales enablement.
  • Launch Planning & Playbooks: Tiered launch workflows, launch day runbook, asset checklist, metrics to monitor, and post-launch validation criteria.
  • Sales Enablement & Handoffs: Sales decks, demo flows, one-pagers, email templates, and ROI calculators to ensure adoption by sales teams.
  • International GTM: Market prioritization, localization checklist, and market-entry validation for US, UK, DACH, France, and Canada.

Quick Start

Create a positioning statement and GTM plan for Product X targeting mid-market SaaS teams in the US using ICP, messaging hierarchy, and a battlecard for the primary competitor.

Frequently Asked Questions about marketing-strategy-pmm

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a product positioning statement for a new SaaS launch?▼

To create a product positioning statement, use an April Dunford–inspired process to define your target market, articulate unique value, and build a messaging hierarchy for internal alignment and customer interviews.

What is the best way to build competitive battlecards for sales enablement?▼

The best way to build competitive battlecards is to map tiered competitors, track win/loss data, and generate templates with specific talk tracks to differentiate your product and support the sales team.

How do I define and validate an Ideal Customer Profile for product marketing?▼

To define and validate an Ideal Customer Profile (ICP), analyze customer firmographics, technographics, and psychographics, then validate the fit against actual sales and churn data using checklists.

Can I use this for international go-to-market planning in DACH and France?▼

Yes, you can use this for international GTM planning in regions like DACH, France, and Canada by applying the market prioritization framework, localization checklist, and market-entry validation criteria.

What launch metrics and validation criteria should I monitor for a product launch?▼

For a product launch, monitor metrics defined in the launch playbook's runbook, track asset checklists, and evaluate post-launch validation criteria to ensure measurable cross-functional success.

Does this generate sales enablement materials like ROI calculators and one-pagers?▼

Yes, it generates sales enablement materials including sales decks, demo flows, one-pagers, email templates, and ROI calculators to drive adoption and ensure effective handoffs to sales teams.

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