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marketing-strategy-pmm

Develop product marketing strategy guidance for positioning, GTM, and competitive intelligence.

3|1|Updated Dec 21, 2025
Search Tags:#messaging#positioning#gtm#market-entry#competitive-intelligence#icp#pmm
One-click install
npx skills add https://github.com/I-Onlabs/claude-code-skills --skill marketing-strategy-pmm-i-onlabs
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: marketing-strategy-pmm
Source: https://github.com/I-Onlabs/claude-code-skills/tree/main/marketing-strategy-pmm
Command: npx skills add https://github.com/I-Onlabs/claude-code-skills --skill marketing-strategy-pmm-i-onlabs

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Product marketing teams often struggle to align positioning, go-to-market planning, and competitive intelligence across ICP definitions, launches, and international market-entry efforts.

Core Features & Use Cases

  • ICP definition and targeting framework aligned with corporate goals and buyer personas.
  • April Dunford positioning methodology integration to map competitors, alternatives, and value.
  • Messaging hierarchy templates to craft compelling value propositions and proof points.
  • Launch playbooks and go-to-market templates for product launches, feature updates, and market expansion.
  • Competitive battlecards and win-loss analysis to improve sales wins.

Quick Start

Define your ICP, craft your Dunford-aligned positioning, and draft a 90-day GTM launch plan for your target market.

Frequently Asked Questions about marketing-strategy-pmm

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a B2B SaaS go-to-market plan for a new product launch?▼

Build a B2B SaaS go-to-market plan by defining your ICP, mapping positioning against alternatives, and drafting a 90-day launch playbook with messaging hierarchies and sales enablement templates.

What is the best way to define an ICP for product marketing?▼

Defining an ICP for product marketing requires aligning corporate goals with specific buyer personas to target high-value segments, resulting in structured targeting frameworks that guide messaging and launch strategies.

How does the April Dunford positioning methodology work for SaaS products?▼

The April Dunford positioning methodology works by mapping your SaaS product against competitors and alternatives to identify unique value, creating a positioning framework that anchors messaging and competitive intelligence.

Can I generate competitive battlecards and win-loss analysis for sales enablement?▼

Yes, you can generate competitive battlecards and win-loss analysis to improve sales wins. The strategy guidance provides structured templates that equip sales teams with targeted competitive intelligence and positioning proof points.

How do I plan international market-entry for a B2B SaaS product?▼

Plan international market-entry by applying ICP definitions and positioning frameworks to new regions, producing practical GTM templates and launch playbooks tailored for market expansion across B2B SaaS contexts.

Do I need prior messaging frameworks to craft a value proposition?▼

No, you do not need prior messaging frameworks. The strategy guidance provides messaging hierarchy templates that help you craft compelling value propositions and proof points from scratch using defined positioning inputs.

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