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competitive-analysis

Analyze competitors to define a competitive landscape and generate strategic recommendations.

285|39|Updated Mar 16, 2026
Search Tags:#pricing#go-to-market#differentiation#analyze#competitors#competitive-intelligence#market-landscape
One-click install
npx skills add https://github.com/shawnpang/startup-founder-skills --skill competitive-analysis-shawnpang
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitive-analysis
Source: https://github.com/shawnpang/startup-founder-skills/tree/main/skills/competitive-analysis
Command: npx skills add https://github.com/shawnpang/startup-founder-skills --skill competitive-analysis-shawnpang

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Identifies and analyzes competitors to define a clear competitive landscape, revealing differentiators and strategic opportunities.

Core Features & Use Cases

  • Market profiling: identify direct, adjacent, and substitute competitors; assess strengths, gaps, and positioning.
  • Differentiation mapping: articulate credible differentiators and whitespace opportunities.
  • Strategic outputs: generate competitive briefs, positioning recommendations, and ongoing monitoring plans.
  • Example: Use this to prepare a competitive landscape slide for a Series A deck.

Quick Start

Generate a concise competitive landscape for the chosen market, listing five primary competitors and your differentiation opportunities.

Frequently Asked Questions about competitive-analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I analyze competitors to define a competitive landscape for a fundraising deck?▼

To analyze competitors and define a competitive landscape, gather intelligence on rival product capabilities, pricing, positioning, and momentum, then synthesize strengths, gaps, and whitespace opportunities into a clear strategic recommendation.

What is the best way to map differentiation against direct and adjacent competitors?▼

Mapping differentiation against direct and adjacent competitors requires profiling their product capabilities and market positioning to articulate credible differentiators and identify whitespace opportunities within the competitive landscape.

How do I identify substitute competitors and assess their impact on my go-to-market strategy?▼

Identifying substitute competitors involves assessing their strengths, gaps, and positioning alongside direct and adjacent rivals to reveal strategic opportunities and refine your go-to-market strategy.

Can I use competitive intelligence for ongoing monitoring of market landscape changes?▼

Competitive intelligence supports ongoing monitoring by continuously tracking changes in competitor product capabilities, pricing, distribution, and momentum, updating the market landscape to inform product strategy.

What competitive analysis is needed to spot pricing gaps and sharpen market entry strategy?▼

Spotting pricing gaps and sharpening market entry strategy requires analyzing competitor pricing models, distribution channels, and product capabilities to define a clear competitive landscape and reveal differentiators.

When should I not use a broad competitive analysis approach for product strategy?▼

A broad competitive analysis approach may be less effective for product strategy when you lack sufficient intelligence on competitor team structures, momentum, or distribution channels to synthesize actionable strengths and gaps.

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