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competitive-analysis-templates

Create competitive intelligence templates and battle cards for sales enablement.

121|19|Updated Oct 17, 2025
Search Tags:#product strategy#market intelligence#market research#competitive analysis#differentiation#competitor mapping#battle cards
One-click install
npx skills add https://github.com/slgoodrich/agents --skill competitive-analysis-templates
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitive-analysis-templates
Source: https://github.com/slgoodrich/agents/tree/main/plugins/product-management/skills/competitive-analysis-templates
Command: npx skills add https://github.com/slgoodrich/agents --skill competitive-analysis-templates

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) and assets (resource) components.

What problem does it solve?

This Skill solves the problem of competitive blind spots by providing structured templates for in-depth competitive analysis. It helps product teams identify strengths, weaknesses, opportunities, and threats, informing strategic positioning and feature development to gain market advantage and ensure product differentiation.

Core Features & Use Cases

  • Competitor Deep Dive Template: Conduct comprehensive analysis of individual competitors' products, strategies, and market share.
  • Competitive Positioning Map: Visualize the market landscape and identify gaps or opportunities for differentiation.
  • Battle Card Template: Equip sales and marketing teams with key competitive differentiators and talking points.
  • Competitive Intelligence Guide: Best practices for ongoing market monitoring and intelligence gathering.
  • Use Case: Conduct a deep dive analysis on a key competitor for a new product launch, creating a battle card for the sales team and a competitive positioning map to inform your market strategy.

Quick Start

Conduct a deep dive analysis on a key competitor for a new product launch, creating a battle card for the sales team and a competitive positioning map.

Frequently Asked Questions about competitive-analysis-templates

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I conduct competitive analysis to inform product strategy?▼

Competitive analysis systematically evaluates competitor products, strategies, and market positioning to identify strengths, weaknesses, and differentiation opportunities. Use structured templates to document competitor capabilities, pricing, messaging, and market share, then synthesize findings into battle cards and positioning maps that guide feature development and go-to-market decisions.

What's the best way to create battle cards for sales enablement?▼

Battle cards are concise 1-2 page documents equipping sales teams with key differentiators, talking points, and proof points against specific competitors. Structure them with competitor overview, your solution's advantages, common objections, and winning strategies. Update battle cards quarterly as market conditions and competitive positioning evolve.

How do I build a competitive positioning map?▼

A competitive positioning map visualizes your product and competitors across key market dimensions—such as price, functionality, or target segment—to reveal market gaps and differentiation opportunities. Plot competitor positions based on verifiable public data, then identify white space where your product can compete distinctively.

What data sources should I use for ongoing competitive intelligence?▼

Competitive intelligence relies on sourcing verifiable public data: product documentation, pricing pages, customer reviews, earnings reports, press releases, and industry analyst reports. Establish a cadence for regular monitoring and updates to maintain current, evidence-based competitive positioning and catch market shifts early.

Can I use competitive analysis templates for win-loss analysis?▼

Yes. Apply competitive analysis templates to win-loss analysis by documenting why deals were won or lost against specific competitors, identifying patterns in competitive messaging, pricing, and positioning. These insights feed directly into battle card updates and inform strategic adjustments to your go-to-market approach.

When should I conduct a deep-dive competitive review?▼

Conduct deep-dive competitive reviews quarterly or before major go-to-market initiatives like new product launches. Analyze individual competitors comprehensively, map the broader competitive landscape, create updated battle cards, and validate your market positioning against current evidence to ensure product differentiation and sales readiness.

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