competitive-intel

Name: competitive-intel
Availability: InStock
Author: Craig

Generate competitive battle cards, positioning statements, and trap-setting questions for sales teams.

17|6|Updated Mar 10, 2026

Search Tags:#positioning #competitive intelligence #sales strategy #competitor analysis #battle cards #win-loss analysis

Ready to run

npx skills add https://github.com/TheCraigHewitt/sales-skills --skill competitive-intel-thecraighewitt

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: competitive-intel
Source: https://github.com/TheCraigHewitt/sales-skills/tree/main/skills/competitive-intel
Command: npx skills add https://github.com/TheCraigHewitt/sales-skills --skill competitive-intel-thecraighewitt

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps sales teams create effective competitive battle cards, positioning statements, and trap-setting questions to win deals against competitors.

Core Features & Use Cases

Battle Card Generation: Creates detailed comparisons against named competitors.
Positioning Strategy: Develops clear messaging to differentiate your offering.
Trap-Setting Questions: Crafts questions to uncover competitor weaknesses early.
Use Case: When a prospect mentions they are also evaluating "Competitor X," this skill helps you instantly generate a concise battle card highlighting your advantages and how to position against them.

Quick Start

Use the competitive-intel skill to build a battle card for our main competitor, "DataSync Pro".

Frequently Asked Questions about competitive-intel

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I create competitive battle cards for my sales team?▼

Competitive battle cards are generated by analyzing competitor strengths, weaknesses, pricing, and market positioning to produce concise comparisons. This process tailors messaging to differentiate your offering and counter competitor claims effectively during deals.

What are trap-setting questions in sales strategy?▼

Trap-setting questions are crafted to uncover competitor weaknesses early in the sales cycle. They help sales teams highlight gaps in competitor offerings, allowing you to position your solution favorably before the prospect commits to a rival vendor.

Can I generate a positioning statement for a specific competitor?▼

Positioning statements can be developed for named competitors by analyzing their market positioning and your unique offerings. This creates clear messaging that differentiates your product and directly counters the specific claims made by that competitor.

How do I use win-loss analysis to improve competitor analysis?▼

Win-loss analysis informs competitor analysis by providing context on why deals are won or lost against specific rivals. This context tailors the generated battle cards and trap-setting questions to address actual buyer objections and sales outcomes.

What's the best way to counter competitor pricing claims during a deal?▼

Counter competitor pricing claims by generating a battle card that analyzes competitor weaknesses and market positioning. This allows your sales team to shift the conversation toward your offering's unique value and strategic advantages rather than competing on price alone.

Do I need buyer persona data to build effective sales battle cards?▼

Buyer personas are required to build effective sales battle cards. Understanding the buyer context ensures the generated positioning statements and trap-setting questions are tailored to address the specific needs and objections of the prospect evaluating competitors.