competitor-intel

Generate competitor battle cards with SWOTs and trap questions.

1|Updated Mar 20, 2026
One-click install
npx skills add https://github.com/cjf-iii/sales-enablement-plugin --skill competitor-intel-cjf-iii
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: competitor-intel
Source: https://github.com/cjf-iii/sales-enablement-plugin/tree/main/skills/competitor-intel
Command: npx skills add https://github.com/cjf-iii/sales-enablement-plugin --skill competitor-intel-cjf-iii

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Triggers when the user asks about a competitor, needs a battle card, wants competitive positioning help, or is preparing for a deal where a specific competitor is involved. Trigger phrases include "battle card", "how do we compare to [competitor]", "they're also looking at [competitor]", "competitive analysis", "win against [competitor]", "what's [competitor]'s weakness", "SWOT", or "trap questions".

Core Features & Use Cases

  • Generates competitor battle cards, including SWOTs, positioning guidance, and trap questions to surface weaknesses.
  • Produces structured talking points, objections counters, and landmines for buyer conversations.
  • Leverages internal memory notes and public intel to tailor content for specific deals or ongoing campaigns.

Quick Start

Use the skill to generate a fresh competitor battle card for a named rival, including strengths, weaknesses, and recommended talking points.

Frequently Asked Questions about competitor-intel

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a competitor battle card for an upcoming sales deal?

To create a competitor battle card, you synthesize internal memory notes, public intel, and historical win/loss data to produce SWOTs, trap questions, and positioning guidance calibrated to buyer priorities for your specific deal.

What is competitive analysis and when do I need SWOTs and trap questions?

Competitive analysis is the process of evaluating a rival's landscape to guide seller positioning. You need SWOTs and trap questions when preparing for buyer conversations to surface competitor weaknesses and counter objections effectively.

How do I generate sales enablement battle cards for ongoing campaigns?

You generate sales enablement battle cards by analyzing the competitive landscape and synthesizing historical win/loss data with public intel. This delivers structured talking points, objection counters, and landmines tailored for ongoing buyer campaigns.

Can I use internal memory notes and public intel to counter competitor pricing questions?

Yes, you can use internal memory notes and public intel to counter competitor pricing questions. The analysis synthesizes these sources to deliver citation-ready guidance, structured talking points, and objection counters calibrated to specific buyer priorities.

What is the best way to position against a competitor using win-loss data?

The best way to position against a competitor is to synthesize historical win/loss data with public intel to produce calibrated battle cards. This approach yields actionable SWOTs and trap questions tailored to specific deals and buyer priorities.

What limitations exist when generating battle cards without historical win/loss data?

Without historical win/loss data, battle card generation relies solely on internal memory notes and public intel. This limits the calibration of trap questions and positioning guidance, reducing the actionable accuracy of citation-ready outputs for buyer conversations.