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competitive-intel

Generate battle cards and positioning plays for competitive deal preparation.

Updated Apr 11, 2026
Search Tags:#positioning#competitive-analysis#sales-enablement#competitive-intel#battle-cards#win-loss#trap-setting
One-click install
npx skills add https://github.com/Jlsiles/Craig---Skills --skill competitive-intel-jlsiles
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitive-intel
Source: https://github.com/Jlsiles/Craig---Skills/tree/main/sales/competitive-intel
Command: npx skills add https://github.com/Jlsiles/Craig---Skills --skill competitive-intel-jlsiles

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Create battle cards and positioning plays that help reps win deals against competitors.

Core Features & Use Cases

  • Battle cards for each competitor: capture positioning, strengths, weaknesses, pricing, and win/loss signals.
  • Trap-setting and objection strategies: craft discovery questions and day-2 framing to surface gaps early.
  • Displacement and market intel: synthesize public intelligence sources and customer references to strengthen the defense.

Quick Start

Generate a competitive battle card suite for the identified competitors, including an overview, strengths, weaknesses, and trap-setting questions.

Frequently Asked Questions about competitive-intel

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create battle cards for sales reps to win deals against competitors?▼

To create battle cards, map the competitive landscape, perform deep dives into each competitor's strengths and weaknesses, and synthesize win/loss signals into a standardized template for frontline sellers.

What are trap-setting questions and how do they work in competitive analysis?▼

Trap-setting questions are discovery prompts designed to surface gaps in competitor capabilities early. They help reps frame day-2 objections and position your product favorably during the sales process.

Can I use win/loss analysis to improve my positioning plays for demos and negotiations?▼

Yes, win/loss analysis captures critical signals from past deals to refine your positioning plays. It directly informs how reps should handle discovery, demos, and negotiations against specific competitors.

What's the best way to map a competitive landscape for sales enablement?▼

The best way to map a competitive landscape is to synthesize public intelligence sources and customer references into per-competitor deep dives, capturing positioning, pricing, and displacement strategies.

Do I need a displacement framework to build competitive battle cards?▼

A displacement framework is essential for structuring your battle cards, as it synthesizes market intel and customer references into actionable strategies that help reps defend their position and displace competitors.

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