What problem does it solve? Founders often know they have competitors but lack a structured, current picture of who they compete with, where they win or lose on the dimensions customers actually value, and what they still need to learn. This Skill turns vague competitive anxiety into an actionable intelligence grid. ## Core Features & Use Cases - Competitive Benchmarking Grid: Maps current and aspirational competitors across general info, market share, and uniqueness, scoring each on customer-valued dimensions (-2 to +2) to compute relative strength and win/parity/loss profiles. - Threat Assessment: Combines competitive strength, momentum, and entry barriers into a High/Medium/Low threat level per competitor, escalating high threats to risk analysis. - Research Plan for Unknowns: Every unknown grid cell becomes a scoped research task with a named method and effort level, never a fabricated guess. - Use Case: A boutique fitness studio losing sign-ups to a big-box gym uses this Skill to benchmark on class quality, flexibility, community, and price, identifying community as a defensible advantage and flagging the closest substitute as a High threat. ## Quick Start Analyze my competitors and show me where my business wins and loses on the dimensions my customers care about most.