competitive-intelligence

Generate an interactive HTML battlecard comparing competitor features, pricing, and positioning.

1|Updated Mar 19, 2026
One-click install
npx skills add https://github.com/cy-wali/knowledge --skill competitive-intelligence-cy-wali
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: competitive-intelligence
Source: https://github.com/cy-wali/knowledge/tree/main/sales/skills/competitive-intelligence
Command: npx skills add https://github.com/cy-wali/knowledge --skill competitive-intelligence-cy-wali

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Research and compare your competitors to build a self-contained HTML battlecard that helps close deals by surfacing insights in an easy-to-consume format.

Core Features & Use Cases

  • Auto-generated battlecard: Self-contained HTML with competitor tabs and a comprehensive comparison matrix.
  • Research-driven insights: Web research, recent releases, pricing data, and customer sentiment to inform positioning.
  • Sales enablement: Talk tracks, differentiation opportunities, and landmine questions to guide conversations and objections.

Quick Start

Provide your company name and a list of 1–5 competitors to generate a self-contained HTML battlecard.

Frequently Asked Questions about competitive-intelligence

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a competitive battlecard for sales enablement?

To create a competitive battlecard, provide your company name and 1–5 competitors. The Skill leverages web research, pricing data, and customer sentiment to generate a self-contained HTML file with per-competitor tabs, feature comparisons, and talk tracks.

What is a self-contained HTML battlecard and how does it work?

A self-contained HTML battlecard is a standalone file comparing competitor features, pricing, and positioning. It synthesizes web research and customer sentiment into an interactive artifact with per-competitor tabs and a comprehensive comparison matrix for easy sharing.

Can I generate competitive analysis for multiple competitors at once?

Yes, you can analyze 1 to 5 competitors simultaneously. The Skill populates per-competitor tabs within a single HTML battlecard, comparing their features, pricing, and recent releases against your company profile.

What is the best way to research competitor pricing and product differentiation?

The best way to research competitor pricing and product differentiation is using automated web research. This Skill gathers recent releases, pricing data, and customer sentiment to surface differentiation opportunities and landmine questions for sales conversations.

Do I need a CRM integration to build a competitive battlecard?

No, you do not need a CRM integration to build a battlecard. You only need your company name and a list of competitors, though the Skill supports optional connectors for CRM, docs, chat, and transcripts to enrich the analysis.

Why does my competitive analysis need landmine questions and talk tracks?

Competitive analysis needs landmine questions and talk tracks for sales enablement. They guide customer conversations, handle objections, and highlight product differentiation opportunities directly within the generated HTML battlecard.