What problem does it solve?
This Skill automates recurring competitive landscape monitoring and market research so teams can detect product, pricing, and positioning changes without manual one-off investigations, enabling faster strategic decisions and reduced blindspots.
Core Features & Use Cases
- Automated Web Research: Runs web searches and fetches competitor marketing sites to capture recent news, product updates, and pricing changes.
- Context-aware Analysis: Loads positioning and existing landscape context from brand-guide.md and business-validation.md to compare claims and identify convergence risk.
- Structured Reporting & Persistence: Produces a YAML-frontmatter-backed overlap-matrix report written to knowledge-base/product/competitive-intelligence.md and falls back to an exported code-block report when file writes are not permitted.
- Cascade Delegation: Spawns up to four specialist agents (growth-strategist, pricing-strategist, deal-architect, programmatic-seo-specialist) to refresh downstream artifacts in parallel, with strict delegation instructions and a summarized Cascade Results section.
- Use Case: Run a monthly scan to detect pricing movements and feature parity, update the overlap matrix, and trigger updates to pricing strategy, battlecards, content strategy, and SEO refresh queues.
Quick Start
Ask the competitive-intelligence agent to scan a specified competitor list, write the report to knowledge-base/product/competitive-intelligence.md, and trigger the downstream cascade.