competitive-intelligence

Consolidate competitive intelligence into a self-contained HTML battlecard.

14|3|Updated Jan 19, 2026
One-click install
npx skills add https://github.com/kevinlin/cowork-z --skill competitive-intelligence-kevinlin
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: competitive-intelligence
Source: https://github.com/kevinlin/cowork-z/tree/main/src-tauri/resources/skill-templates/sales-competitive-intelligence
Command: npx skills add https://github.com/kevinlin/cowork-z --skill competitive-intelligence-kevinlin

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Consolidates competitive intelligence into a self-contained HTML battlecard you can use in deals, providing a centralized view of rivals, features, pricing, and differentiators.

Core Features & Use Cases

  • Self-contained HTML artifact with competitor tabs and a comparison matrix.
  • Per-competitor profiles including market position, pricing, releases, and differentiators.
  • Optional data enrichment from connected sources like CRM, docs, chats, and transcripts.

Quick Start

Provide your company name and a list of competitors to generate an editable battlecard.

Frequently Asked Questions about competitive-intelligence

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a competitor battlecard for sales enablement?

Build a competitor battlecard by consolidating market analysis into a self-contained HTML document with competitor tabs, pricing, differentiators, and objections. Provide your company name and a list of competitors to generate an editable artifact for deals and pitches.

What is a self-contained HTML battlecard used for in competitive intelligence?

A self-contained HTML battlecard centralizes competitive intelligence for sales workflows, tracking recent releases and pricing across multiple rivals. It provides a portable artifact containing competitor profiles, differentiation, talks, objections, and landmines for pitches.

Can I use competitor research data from CRM and chats to generate battlecards?

Yes, competitor research can optionally enrich battlecards using connected sources like CRM, docs, chats, and transcripts. This data populates per-competitor profiles including market position, pricing, releases, and differentiators within the HTML output.

What's the best way to compare multiple rivals and track recent releases for deals?

Compare multiple rivals by generating a self-contained HTML battlecard featuring a comparison matrix and competitor tabs. The artifact analyzes per-competitor data, tracking recent releases and pricing to provide a centralized view for sales enablement.

What data do I need to provide to create a competitive battlecard?

Provide your company name and a list of competitors to start generating a battlecard. The frontmatter-driven configuration requires per-competitor data including name, profile, pricing, and talks to output the complete HTML document.

Does the battlecard include objection handling and competitor landmines?

Yes, the battlecard HTML document includes objection handling and competitor landmines alongside competitor data, pricing, and differentiation. This provides a comprehensive sales enablement artifact for deals and pitches.