competitive-intelligence

Generate a self-contained HTML battlecard comparing your company to competitors.

Updated Mar 15, 2026
One-click install
npx skills add https://github.com/lilbom32/ketnoitrithuc --skill competitive-intelligence-lilbom32
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: competitive-intelligence
Source: https://github.com/lilbom32/ketnoitrithuc/tree/main/.claude/skills/sales/1.1.0/skills/competitive-intelligence
Command: npx skills add https://github.com/lilbom32/ketnoitrithuc --skill competitive-intelligence-lilbom32

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps sales and product teams quickly turn scattered competitive intel into a structured, self-contained HTML battlecard that can be shared with deals and stakeholders.

Core Features & Use Cases

  • Self-contained HTML battlecard with per-competitor tabs and a comparison matrix that can be opened offline.
  • Automated information gathering across public sources (product features, pricing, releases, reviews) per competitor.
  • Optional connectors to pull data from CRM, docs, chat, and transcripts for enriched battlecards.
  • Widens win rates and objection handling workflows by providing talk tracks and landmine questions.

Quick Start

Provide your company name and a list of competitors to generate a battlecard.

Frequently Asked Questions about competitive-intelligence

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a competitive battlecard for sales enablement?

Create a competitive battlecard by providing your company name and a list of competitors. The tool aggregates competitive intelligence and outputs a self-contained HTML artifact with per-competitor tabs and a comparison matrix suitable for offline sharing.

What is a competitive battlecard and what should it include?

A competitive battlecard is a structured comparison of your company against competitors. It includes competitor profiling, recent product releases, pricing, differentiators, objection handling talk tracks, and landmine questions for sales cycles.

Can I use CRM data and transcripts to enrich competitor analysis?

Yes, competitor analysis can be enriched by optionally leveraging connected data sources. The tool pulls data from CRM, documents, chat, and transcripts to widen win rates and provide deeper battlecard context.

What's the best way to compare multiple competitors for go-to-market positioning?

The best way to compare competitors for go-to-market positioning is generating a standalone HTML battlecard with a comparison matrix. It covers product features, pricing, releases, and reviews aggregated across public sources per competitor.

Does the generated battlecard work offline for RFP responses?

Yes, the generated battlecard works offline for RFP responses. It is a self-contained HTML file that can be opened directly, shared with stakeholders, or hosted without requiring an active connection or external dependencies.

Do I need connected data sources to generate a battlecard?

No, connected data sources are optional. The battlecard generation works by gathering information across public sources automatically, but CRM, documents, chat, and transcripts can be connected to enrich the competitive intelligence.