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competitive-intelligence

Generate interactive HTML battlecards from competitor product, pricing, and positioning research.

Updated Feb 6, 2026
Search Tags:#competitive intelligence#market analysis#sales enablement#html artifact#battlecard#competitor research
One-click install
npx skills add https://github.com/lohasle/knowledge-work-plugins --skill competitive-intelligence-lohasle
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitive-intelligence
Source: https://github.com/lohasle/knowledge-work-plugins/tree/main/sales/skills/competitive-intelligence
Command: npx skills add https://github.com/lohasle/knowledge-work-plugins --skill competitive-intelligence-lohasle

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill automates the research of competitors, generating an interactive HTML battlecard to help you understand their offerings, positioning, and how you stack up against them.

Core Features & Use Cases

  • Automated Competitor Research: Gathers information on competitors' products, pricing, recent releases, and market positioning.
  • Interactive Battlecard Generation: Creates a self-contained HTML file with comparison matrices and detailed competitor profiles.
  • Use Case: Before a sales call with a prospect who is evaluating multiple solutions, use this Skill to quickly generate a battlecard comparing your product against the competitor they mentioned, providing talking points and differentiation strategies.

Quick Start

Research competitors and create a battlecard for Salesforce and Microsoft Dynamics.

Frequently Asked Questions about competitive-intelligence

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a sales battlecard for competitor research?▼

To create a competitor battlecard, this Skill researches competitor products, pricing, and market positioning, then generates a self-contained interactive HTML file with comparative analysis and strategic talking points.

What is an interactive HTML battlecard used for in sales enablement?▼

An interactive HTML battlecard supports sales enablement by providing a comparative analysis matrix and detailed competitor profiles, giving sales teams strategic talking points to differentiate against key rivals during prospect calls.

Can I use CRM data and chat transcripts to enrich competitor analysis?▼

Yes, competitor analysis can be enriched by integrating with CRM, Docs, Chat, and Transcripts, allowing you to combine internal customer interactions with external market positioning data for comprehensive battlecard generation.

Does competitive intelligence research include pricing and recent product releases?▼

Yes, competitive intelligence research analyzes competitor products, pricing, recent releases, and market positioning to build a comprehensive comparison matrix and detailed profiles for your interactive HTML battlecard.

What's the best way to compare my product against a competitor before a sales call?▼

The best way is to use automated competitor research to generate an interactive battlecard, which provides a comparison matrix and differentiation strategies tailored to your product's strengths ahead of prospect sales calls.

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