What problem does it solve? Sales teams often lose competitive deals because they lack structured battlecards, honest positioning guidance, and systematic win/loss analysis, leading to stale intel and unprovable claims in front of buyers. ## Core Features & Use Cases - Battlecard Structure: Defines what belongs in a battlecard (proof points, trap questions, deal signals, references) and what does not (unverifiable claims, stale data), plus a 90-day maintenance cadence. - Positioning Principles: Five principles covering outcome-based positioning, honest acknowledgment of competitor strengths, provable claims, letting prospects surface competitors, and leveraging champions. - Win/Loss Pattern Analysis: A process for recording competitive debriefs, updating battlecards, and tracking per-competitor metrics like win rate, deal cycle, and loss reasons. - Use Case: A rep discovers a competitor in an active evaluation, loads the battlecard, runs trap questions in discovery, secures a switch reference, and updates the battlecard with new intel after the deal closes. ## Quick Start Ask the competitive-intel agent to produce a deal-specific competitive brief for the competitor named in your active evaluation.
