competitive-profile-builder

Analyze competitor DHM, SWOT, and head-to-head positioning from context files.

Updated Apr 6, 2026

Search Tags:#analysis #positioning #strategy #competitive #swot #battlecard #dhm

Ready to run

npx skills add https://github.com/sicktastic/skill-issue --skill competitive-profile-builder

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: competitive-profile-builder
Source: https://github.com/sicktastic/skill-issue/tree/main/product-management/competitive-profile-builder
Command: npx skills add https://github.com/sicktastic/skill-issue --skill competitive-profile-builder

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill turns scattered competitor intel into a cohesive analysis so you stop guessing where rival strengths, moats, and vulnerabilities lie and instead start every strategic conversation with clarity.

Core Features & Use Cases

DHM analysis that outlines what delights their customers, their hard-to-copy advantages, and how sustainable their margins appear.
SWOT benchmarking plus head-to-head positioning that compares them directly to your product context from company.md and product.md.
Sales battlecards and recommendations for pricing, positioning, and talking points to win the next deal or update your sales playbook.

Quick Start

Generate a DHM-based competitive profile for Acme Corp using any context notes you have.

Frequently Asked Questions about competitive-profile-builder

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I build a competitive battlecard using DHM analysis?▼

To build a competitive battlecard using DHM analysis, you evaluate a rival's customer delights, hard-to-copy moats, and margin sustainability, then translate those insights into actionable pricing, positioning, and sales talking points.

What is DHM analysis in competitive positioning?▼

DHM analysis in competitive positioning is a framework that assesses how a competitor Delights customers, what Hard-to-copy Moats they possess, and how sustainable their Margins are, providing a structured foundation for strategic product comparisons.

How do I conduct a SWOT comparison against a specific competitor?▼

You can conduct a SWOT comparison by benchmarking a named rival's strengths and weaknesses directly against your product context, utilizing available company and product documentation to generate a head-to-head positioning map.

Can I generate a competitive profile from scattered internal notes?▼

Yes, you can generate a competitive profile from scattered internal notes by ingesting available context files to structure the data into a cohesive DHM evaluation, SWOT benchmark, and recommended strategic actions.

What context files do I need to prepare for a competitor analysis?▼

To perform competitor analysis, you should prepare context files like company.md and product.md for your own offering, along with any available internal notes or documentation regarding the named rival you are evaluating.

When should I use DHM over standard SWOT for competitor profiling?▼

You should use DHM over standard SWOT when you need to move beyond basic strengths and weaknesses to understand the deeper sustainability of a competitor's advantages, directly informing win/loss reviews and detailed sales battlecards.