competitor-ad-teardown

Scrape Meta and Google ads and analyze competitor funnels and positioning.

1.1k|200|Updated Mar 2, 2026
One-click install
npx skills add https://github.com/athina-ai/goose-skills --skill competitor-ad-teardown
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: competitor-ad-teardown
Source: https://github.com/athina-ai/goose-skills/tree/main/skills/composites/competitor-ad-teardown
Command: npx skills add https://github.com/athina-ai/goose-skills --skill competitor-ad-teardown

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires meta-ad-scraper, google-ad-scraper, and includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill provides a deep-dive analysis of a competitor's advertising strategy, helping you understand their funnel, messaging, and potential vulnerabilities.

Core Features & Use Cases

  • Comprehensive Ad Scraping: Gathers ads from Meta and Google platforms.
  • Funnel Analysis: Maps ad performance to landing page effectiveness and conversion paths.
  • Strategic Insights: Identifies competitor positioning, A/B testing, and budget allocation.
  • Use Case: Understand how a key competitor is positioning their product in the market through their paid ad campaigns, identify their primary calls-to-action, and discover potential weaknesses in their messaging or targeting.

Quick Start

Analyze the ad strategy for the competitor 'example.com' on Meta and Google.

Frequently Asked Questions about competitor-ad-teardown

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I reverse-engineer a competitor's ad strategy on Meta and Google?

To reverse-engineer a competitor's ad strategy, scrape their Meta and Google ads, map the full conversion path from ad to landing page, and analyze positioning bets to produce a strategic teardown of their funnel.

What is competitor funnel analysis and how does it work?

Competitor funnel analysis maps ad performance to landing page effectiveness and conversion paths. It works by scraping live campaigns across Meta and Google to identify positioning bets, A/B testing, and budget allocation.

Can I analyze a competitor's Google Ads and Meta Ads simultaneously?

Yes, you can analyze Google Ads and Meta Ads simultaneously. The teardown process gathers ads from both platforms to provide a comprehensive view of the competitor's cross-channel marketing intelligence and strategic intent.

How do I identify positioning bets and weaknesses in competitor ad campaigns?

Identify positioning bets and weaknesses by reverse-engineering the competitor's funnel from ad to landing page. This deep-dive analysis reveals their primary calls-to-action, messaging targeting, and potential vulnerabilities.

What's the best way to map a competitor's conversion path from ad to landing page?

The best way to map a competitor's conversion path is to scrape their Meta and Google ads, analyze the full funnel from ad click to landing page, and evaluate the strategic intent behind each campaign's messaging.

Do I need ad scraper tools to perform a competitor ad teardown?

Yes, performing a competitor ad teardown relies on meta-ad-scraper and google-ad-scraper dependencies to gather the raw ad data needed for funnel analysis and strategic intelligence extraction.