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ad-creative-intelligence

Scrape and analyze competitor ads from Meta and Google ad libraries.

1.1k|200|Updated Mar 2, 2026
Search Tags:#marketing strategy#competitor analysis#ads#google ads#meta ads#ad scraping#creative intelligence
One-click install
npx skills add https://github.com/athina-ai/goose-skills --skill ad-creative-intelligence
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ad-creative-intelligence
Source: https://github.com/athina-ai/goose-skills/tree/main/skills/composites/ad-creative-intelligence
Command: npx skills add https://github.com/athina-ai/goose-skills --skill ad-creative-intelligence

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps marketing teams understand the competitive ad landscape by scraping and analyzing competitor ads, uncovering new creative directions and identifying what's resonating in the market.

Core Features & Use Cases

  • Competitor Ad Scraping: Gathers ads from Meta and Google ad libraries for specified competitors.
  • Creative Analysis: Clusters ads by hook, format, and CTA to reveal messaging strategies.
  • Gap Identification: Surfaces underutilized angles and formats for potential competitive advantage.
  • Use Case: Before launching a new campaign, a marketing manager can use this Skill to see what hooks and formats competitors are using on Meta and Google, then identify a unique angle or format to test.

Quick Start

Analyze competitor ads for apollo.io and clay.run across Meta and Google platforms.

Frequently Asked Questions about ad-creative-intelligence

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I analyze competitor ads from Meta and Google ad libraries?▼

To analyze competitor ads, this Skill scrapes Meta and Google ad libraries, clustering creatives by hook, format, and CTA to reveal messaging strategies and suggest new directions.

What is competitor ad scraping and how does it work?▼

Competitor ad scraping is the process of extracting advertisements from platforms like Meta and Google. This Skill uses Apify API to gather data and cluster ads by trending hooks and formats.

Do I need an Apify API key to scrape competitor ad strategies?▼

Yes, you need an Apify API key for data collection. The Skill also requires upstream modules named meta-ad-scraper and google-ad-scraper to function properly.

Can I identify underutilized ad formats and hooks my competitors are missing?▼

Yes, the Skill identifies gaps in competitor messaging by analyzing ad clusters, surfacing underutilized angles and formats to help you find potential competitive advantages.

What's the best way to find trending CTAs in competitor Google and Meta ads?▼

The best way to find trending CTAs is to analyze scraped competitor ads. This Skill clusters ads by CTA and format, revealing what resonates in the market and suggesting new creative directions.

Does this ad analysis tool work for both Meta and Google platforms?▼

Yes, the tool works for both platforms. It scrapes and analyzes competitor advertisements from the Meta and Google ad libraries to provide comprehensive competitive messaging insights.

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