competitor-ad-teardown

Collect Meta and Google ads, cluster campaigns, and map funnels to CTAs.

1.1k|200|Updated Mar 2, 2026
One-click install
npx skills add https://github.com/gooseworks-ai/goose-skills --skill competitor-ad-teardown-gooseworks-ai
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: competitor-ad-teardown
Source: https://github.com/gooseworks-ai/goose-skills/tree/main/skills/composites/competitor-ad-teardown
Command: npx skills add https://github.com/gooseworks-ai/goose-skills --skill competitor-ad-teardown-gooseworks-ai

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Analyze and deconstruct a competitor's paid advertising to reveal their strategy, funnel, and optimization opportunities across Meta and Google ads, enabling data-driven counter-plans.

Core Features & Use Cases

  • Scrape Meta and Google Ads to collect ad copy, visuals, CTAs, and landing pages.
  • Analyze landing pages for message match, value prop, and conversion steps.
  • Produce end-to-end strategic teardowns with campaign clustering, vulnerability assessment, and actionable counter-plays.
  • Useful for competitive intelligence, GTM planning, and optimizing your own ad strategy.

Quick Start

Tear down a competitor's ads for a chosen domain by scraping Meta and Google ads and analyzing the resulting landing pages and funnels.

Frequently Asked Questions about competitor-ad-teardown

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I analyze a competitor's ad strategy and funnel across Meta and Google?

You can deconstruct a competitor's paid ad strategy by scraping Meta and Google ads, mapping the funnel to CTAs, and clustering campaigns by landing page and messaging to reveal conversion paths and strategic bets.

What is a competitor ad teardown and what insights does it provide?

A competitor ad teardown deconstructs paid ads and landing pages to reveal messaging, value propositions, and conversion steps, producing strategic assessments with campaign clustering and vulnerability identification.

Do I need an ad scraper to deconstruct competitor funnels and landing pages?

Yes, this Skill requires upstream meta-ad-scraper and google-ad-scraper components to collect ad copy, visuals, and CTAs before fetching and analyzing the resulting landing pages for funnel mapping.

How do I cluster competitor ad campaigns by landing page and messaging?

You can cluster competitor ad campaigns by collecting Meta and Google ads, fetching landing pages, and grouping them by message match, audience signals, and conversion paths to evaluate optimization opportunities.

What's the best way to map competitor ad CTAs to conversion paths?

The best way to map CTAs to conversion paths is by scraping competitor ads, fetching linked landing pages, and analyzing funnel steps and message match to evaluate strategic bets and identify actionable counter-plays.

Can I use competitor ad teardowns for GTM planning and optimizing my own ad strategy?

Yes, you can use end-to-end strategic teardowns, vulnerability assessments, and actionable counter-plays derived from competitor Meta and Google ads to inform competitive intelligence, GTM planning, and optimize your ad strategy.