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BasharAmso
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Competitor Analysis

Identify competitors and produce a structured competitive analysis for PRD and strategy.

1|Updated Mar 11, 2026
Search Tags:#PRD#differentiation#market-research#gap-analysis#product-strategy#competitor-analysis#competitive-landscape
One-click install
npx skills add https://github.com/BasharAmso/Bashi --skill competitor-analysis-basharamso
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: Competitor Analysis
Source: https://github.com/BasharAmso/Bashi/tree/main/create-bashi-app/template/custom-skills/competitor-analysis
Command: npx skills add https://github.com/BasharAmso/Bashi --skill competitor-analysis-basharamso

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Structured competitive research to help product teams understand market options, identify gaps, and craft differentiation strategies with real data.

Core Features & Use Cases

  • Identify direct and indirect competitors, plus aspirational references.
  • Build a comparison matrix across product, pricing, positioning, audience, and strengths/weaknesses.
  • Produce a formal report and log updates to RESEARCH.md and STATE.md for traceability and handoff.

Quick Start

Describe your top competitors and run the analysis to generate docs/COMPETITOR_ANALYSIS.md and update STATE.md automatically.

Frequently Asked Questions about Competitor Analysis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I structure competitive analysis to inform my product strategy?▼

You can structure competitive analysis by identifying 3-5 direct and indirect competitors, building a comparison matrix across product and pricing, and generating a formal report to define differentiation and gaps.

What is the best way to conduct gap analysis against market competitors?▼

Conducting gap analysis against market competitors is best achieved by benchmarking positioning, audience, and strengths across aspirational references, then logging findings into structured research docs for traceability.

Can I use this competitive research workflow for differentiation planning?▼

You can use this competitive research workflow for differentiation planning by evaluating competitor strengths and weaknesses to identify market gaps, directly feeding your differentiation strategy and PRD.

How to generate a competitive landscape matrix for a PRD?▼

Generating a competitive landscape matrix for a PRD involves comparing 3-5 direct and indirect competitors across product, pricing, positioning, and audience, then outputting structured results to a markdown report.

Does this competitor benchmarking process support traceability for team handoff?▼

This competitor benchmarking process supports traceability for team handoff by automatically logging updates to research and state markdown files alongside the formal competitive analysis report.

What limitations exist when structuring competitive intel for multiple products?▼

Limitations when structuring competitive intel include focusing the workflow on 3-5 direct and indirect competitors per analysis, requiring separate runs to benchmark multiple distinct product categories or broader markets.

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