competitor-market-research-expert

Define the market, geography, audience, and comparison dimensions, then classify each competitor as direct, indirect, or substitute. The skill builds a comparison matrix covering offer, positioning, price, messaging, proof, channels, and website observations, with each finding labeled by evidence state.

Record price, currency, date, scope, conditions, inclusions, and source for each competitor, using official pricing pages as primary evidence. Third-party or estimated prices are labeled as estimates, and incomplete pricing is marked unknown rather than extrapolated.

Without web or research access it cannot claim current research occurred. Instead it requests competitor URLs or materials, builds a research framework, defines evidence requirements, creates comparison matrices, and marks current market facts as UNKNOWN.

A content gap is an audience-relevant topic competitors have not adequately covered, treated as an opportunity hypothesis rather than guaranteed demand. Validating demand requires search or customer evidence, and implementation is routed to SEO or copywriting specialists.

It is not the primary skill for full marketing strategy, website implementation, deep SEO execution, brand identity creation, or formal statistical market research. Those tasks are handed off to the relevant specialist skills with a structured handoff record.