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competitor-positioning-brief

Analyze a competitor's messaging and brand voice into a structured Markdown positioning brief.

Updated Apr 25, 2026
Search Tags:#messaging#branding#positioning#market-research#competitor#battlecard#marketing-analysis
One-click install
npx skills add https://github.com/nmoralescyber/claude-skill-optimization --skill competitor-positioning-brief
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: competitor-positioning-brief
Source: https://github.com/nmoralescyber/claude-skill-optimization/tree/main/skills/product-management/competitor-positioning-brief
Command: npx skills add https://github.com/nmoralescyber/claude-skill-optimization --skill competitor-positioning-brief

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Produces marketing-focused competitor analysis: messaging, voice, content angles, and positioning gaps where you can claim unowned territory.

Core Features & Use Cases

  • Competitor snapshot — Company, market position, target ICP, and signals from recent funding or leadership.
  • Messaging pillars — 3-5 themes they emphasize, with direct quotes from their site, ads, or social.
  • Brand voice analysis — Tone and vocabulary patterns.
  • Content engine assessment — Channels, cadence, top themes, and content gaps.
  • Positioning territory map — Visual or table of claimed/contested/unclaimed territories.
  • Recommended positioning move — A differentiating angle with supporting message variants.
  • Battlecard insert — 3-5 talking points for sales when prospects mention this competitor.

Quick Start

Provide a named competitor and generate a complete competitor positioning brief.

Frequently Asked Questions about competitor-positioning-brief

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a competitor battlecard from messaging and branding research?▼

To create a competitor battlecard, analyze the competitor's messaging, value propositions, and brand voice to produce a structured positioning brief. This generates a Markdown document with sales talking points and a positioning territory map.

What is a positioning territory map for competitive analysis?▼

A positioning territory map is a visual or table representation of claimed, contested, and unclaimed market messaging areas. It helps marketing and product teams identify unowned angles where they can differentiate their brand against competitors.

How do I analyze a competitor's brand voice and content engine?▼

You analyze a competitor's brand voice and content engine by assessing their tone, vocabulary patterns, channels, cadence, and top themes. This identifies their messaging pillars and content gaps to inform your own positioning strategy.

Can I use this for competitive audits across ads, content, and product messaging?▼

Yes, this is designed for marketing, product, and sales teams conducting competitive audits. It analyzes ads, content, and product messaging to extract direct quotes and identify unclaimed positioning opportunities.

What is the best way to find unclaimed positioning opportunities in my market?▼

The best way to find unclaimed positioning opportunities is to map a competitor's messaging pillars and brand voice against your market. This generates a territory map highlighting contested and unclaimed areas for a differentiating positioning move.

Do I need to provide specific competitor data to generate a positioning brief?▼

No, you only need to provide a named competitor. The analysis extracts their messaging, value propositions, and brand voice automatically to generate the complete Markdown brief with snapshot, pillars, and battlecard sections.

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