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competitor-positioning-brief

Community

Shape clear competitor messaging and battlecards.

Marketing & Sales#messaging#branding#positioning#market-research#competitor#battlecard#marketing-analysis
Authornmoralescyber
Version1.0.0
Installs0

System Documentation

What problem does it solve?

Produces marketing-focused competitor analysis: messaging, voice, content angles, and positioning gaps where you can claim unowned territory.

Core Features & Use Cases

  • Competitor snapshot — Company, market position, target ICP, and signals from recent funding or leadership.
  • Messaging pillars — 3-5 themes they emphasize, with direct quotes from their site, ads, or social.
  • Brand voice analysis — Tone and vocabulary patterns.
  • Content engine assessment — Channels, cadence, top themes, and content gaps.
  • Positioning territory map — Visual or table of claimed/contested/unclaimed territories.
  • Recommended positioning move — A differentiating angle with supporting message variants.
  • Battlecard insert — 3-5 talking points for sales when prospects mention this competitor.

Quick Start

Provide a named competitor and generate a complete competitor positioning brief.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: competitor-positioning-brief
Download link: https://github.com/nmoralescyber/claude-skill-optimization/archive/main.zip#competitor-positioning-brief

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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