competitor-profiling

Provide a list of competitor URLs and the skill maps each site with Firecrawl, scrapes key pages like homepage, pricing, and features, then pulls SEO metrics from DataForSEO. It synthesizes everything into a structured markdown profile per competitor plus a summary document.

Prioritize the homepage, pricing page, features pages, about page, customers or case studies page, integrations page, and changelog. Optionally scrape review sites like G2, Capterra, Product Hunt, and TrustRadius for sentiment and ratings.

A quick scan scrapes only the homepage and pricing page plus basic SEO metrics, producing an abbreviated profile. A deep profile scrapes all key pages and review sites with full backlink and keyword analysis. Quick scan is the default unless you request deep profiling or have three or fewer competitors.

Yes, you can request only specific dimensions like pricing, positioning, and customer logos. The skill runs site scraping and synthesis while flagging the SEO section as not collected, and still saves raw scrape data to disk for later reuse.

Update rather than start fresh: re-scrape the pricing page first, re-pull SEO metrics, and scan the changelog for product changes. Save new raw data to a new dated folder without overwriting prior snapshots, and append a Change Log section noting what changed.

The skill parallelizes scraping across competitors, but for lists of 10 or more it recommends prioritizing the top 5 by domain overlap or market similarity. Consistent metrics are pulled for every competitor so profiles remain comparable.