contagious

The STEPPS framework is a virality model comprising six principles: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. It maps the drivers of shareability to engineer word-of-mouth growth across products and campaigns.

Apply the STEPPS framework to a product launch by mapping each of the six principles to launch features and campaign content. Run the Quick Diagnostic to surface 2-3 high-impact improvements for viral growth.

Yes, you can diagnose virality issues in existing content strategy using the Quick Diagnostic. It evaluates your content against the six STEPPS principles to identify specific improvements that increase shareability.

The best way to measure word-of-mouth growth using STEPPS is applying the framework's measurement and diagnostic routines. These practical checks evaluate product, content, and campaign performance against the six shareability drivers to identify optimization areas.

No prior marketing framework experience is strictly required. The framework provides a STEPPS overview, application patterns, and example templates that guide users through applying the six principles to feature design and campaigns.

STEPPS may not suit campaign design when targeting requires complex segmentation beyond viral shareability drivers. It focuses specifically on engineering word-of-mouth through the six principles rather than comprehensive audience targeting or paid acquisition strategies.