contagious

Apply the STEPPS framework to diagnose and optimize word-of-mouth growth.

Updated Mar 1, 2026
One-click install
npx skills add https://github.com/Maitreya04/pasplmaster --skill contagious-maitreya04
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: contagious
Source: https://github.com/Maitreya04/pasplmaster/tree/main/.agents/skills/contagious
Command: npx skills add https://github.com/Maitreya04/pasplmaster --skill contagious-maitreya04

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill provides a structured approach to engineering word-of-mouth growth by applying Jonah Berger's STEPPS framework to products, campaigns, and content, turning ideas into contagious, shareable experiences.

Core Features & Use Cases

  • Framework integration: apply Social Currency, Triggers, Emotion, Public, Practical Value, and Stories across product launches, marketing, and feature design.
  • Diagnostic playbooks: run STEPPS-based audits, mapping each principle to concrete tactics and measurable outcomes.
  • Activation templates: design Trojan Horse narratives, triggers, and public signals to drive visible growth.

Quick Start

Run a STEPPS-based audit on your product and draft the next 3 interventions to improve word-of-mouth.

Frequently Asked Questions about contagious

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I apply the STEPPS framework to optimize word-of-mouth growth for a product launch?

Apply the STEPPS framework to optimize word-of-mouth growth by auditing product launches across Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. This process diagnoses weaknesses and generates a structured scorecard with prioritized interventions to drive virality.

What is the best way to engineer virality and contagious content for a marketing campaign?

The best way to engineer virality is designing Trojan Horse narratives and public signals triggered by emotion and social currency. This approach maps six STEPPS principles to concrete tactics, yielding measurable outcomes and a prioritized action plan for contagious content.

How do I run a diagnostic audit to find why my content lacks virality and word-of-mouth triggers?

Run a diagnostic audit by evaluating content against the six STEPPS principles to identify missing word-of-mouth triggers. The output is a structured diagnostic scorecard highlighting weaknesses in social currency or emotional resonance, guiding targeted feature design interventions.

Can I use the STEPPS framework for feature design and content strategy, or is it only for marketing campaigns?

You can use the STEPPS framework for feature design, content strategy, and product launches, not just marketing campaigns. It maps principles like Practical Value and Public visibility across multiple contexts to design interventions that drive visible growth.

What measurable success metrics should I track when building word-of-mouth growth into my product?

Track measurable success metrics generated from the STEPPS diagnostic scorecard, mapping each principle to concrete tactics and outcomes. These metrics validate the impact of interventions like Trojan Horse narratives and public signals on overall virality.