contagious

Name: contagious
Availability: InStock
Author: tomasvmassano

Map products to STEPPS drivers to identify contagion opportunities.

Updated Apr 5, 2026

Search Tags:#marketing #word-of-mouth #case-studies #virality #growth-strategy #stepps #brand-storytelling

Ready to run

npx skills add https://github.com/tomasvmassano/secondlayer-offer-builder --skill contagious-tomasvmassano

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: contagious
Source: https://github.com/tomasvmassano/secondlayer-offer-builder/tree/main/app/knowledge/skills/contagious
Command: npx skills add https://github.com/tomasvmassano/secondlayer-offer-builder --skill contagious-tomasvmassano

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Word-of-mouth is the primary driver of growth, yet many products fail to engineer contagious experiences. This skill provides a practical framework to design, test, and measure virality by applying the STEPPS model—Social Currency, Triggers, Emotion, Public, Practical Value, and Stories—to products, messaging, and experiences.

Core Features & Use Cases

STEPPS framework overview and diagnostic tools to map a product's contagious potential.
Product launch and content strategy templates that combine multiple STEPPS for scalable growth.
Case studies and reference materials showing real-world executions (Blendtec, Kit Kat, Dove, Hotmail, Livestrong).
Guidance on ethical framing, measurement, and avoiding common mistakes.

Quick Start

Analyze a current product or campaign by mapping the six STEPPS drivers, select two to three actionable tactics, and draft a Trojan Horse narrative with a public signal to test this week.

Frequently Asked Questions about contagious

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I use the STEPPS framework to engineer viral growth for my product?▼

To engineer viral growth using the STEPPS framework, map your product across six drivers: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. This identifies contagion opportunities to apply across product features and messaging for scalable word-of-mouth.

What is the best way to design word-of-mouth marketing into a product launch?▼

Design word-of-mouth marketing by combining multiple STEPPS drivers into a product launch strategy template. Draft a Trojan Horse narrative with a public signal to test contagious experiences, ensuring your messaging naturally prompts sharing and scalable growth.

How does brand storytelling create social currency and drive virality?▼

Brand storytelling creates social currency by wrapping your product narrative in a shareable format that makes users feel insiders. This triggers emotional resonance and public visibility, driving virality by making the product message memorable and worth repeating.

Can I measure the virality of a marketing campaign without unethical manipulation?▼

You can measure virality ethically by applying a quick measurement plan with built-in guardrails. This approach avoids common pitfalls by tracking genuine word-of-mouth sharing metrics and public signals, ensuring growth strategies remain transparent and honest.

When should I not use a viral growth strategy for my marketing campaigns?▼

You should avoid viral growth strategies when your product lacks genuine practical value or a compelling story. Forcing virality without true social currency or emotional triggers leads to inauthentic messaging and undermines long-term brand trust.

Does the STEPPS model work for B2B growth strategies or only consumer case studies?▼

The STEPPS model works for B2B growth strategies by mapping business solutions to social currency, triggers, and practical value. While many case studies are consumer-focused, the framework's diagnostic tools apply to any context needing contagious product messaging.